Sir Gawain and the Green Knight Essay - 1991 Words

Sir Gawain and the Green Knight - Character Analysis of Sir Gawain The Wedding of Sir Gawain and Dame Ragnell is a medieval romance poem written by an anonymous author. Sir Gawain is one of the major characters in the poem. He is a very likable personality. Sir Gawain represents an ideal knight of the fourteenth century. Throughout the story, we see Sir Gawain portrayed as a very courteous and noble knight, always trying to help King Arthur. The characteristics of Sir Gawain like kindness, generosity and firmness are revealed from his actions. Sir Gawain is a very gentle and noble knight, always willing to help people, particularly his king. King Arthur is in a bad predicament, as he has killed a deer while hunting in the woods. To†¦show more content†¦Here, Sir Gawain follows the code of comitatus and helps King Arthur by agreeing to marry the old and ugly Dame Ragnell. Sir Gawain tells King Arthur that even though Dame Ragnell is as foul as Belsabub, he will marry her to keep King Arthurs honor. The honor and friendship of King Arthur mean a lot to Sir Gawain. According to comitatus, Sir Gawain has a duty and obligation to help his king. Sir Gawains willingness to throw away his life, for the friendship and honor of King Arthur, proves that Sir Gawain is a very noble and loyal knight. He treats Dame Ragnell in a proper manner, in the same way that he would if she was young and beautiful. During the fourteenth century women were praised high in the society. It was a duty of the knight to treat his wife or lady in a gentile and graceful manner. On the wedding night, when Ragnell asks for his embrace he says to Dame Ragnell: I wolle do more. Then for to kisse, and God before! (343). Gentleness and nobility are gifts from God, and Sir Gawain seems to posses these gifts. Sir Gawain decides to kiss Dame Ragnell even though she is ugly. He is treating Dame Ragnell in a very gentle and noble manner. Many clues about theShow MoreRelatedSir Gawain And The Green Knight1359 Words   |  6 PagesIn the poem â€Å"Sir Gawain and The Green Knight,† a protagonist emerges depicting an Arthurian knight named Sir Gawain. Sir Gawain, King Arthur’s nephew, takes initiative by accepting the challenge requested by the Green Knight in place of his uncle. He undergoes a perilous adventure, seeking for the Green Knight to receive the final blow. Although Sir Gawain is not viewed as a hero for his military accomplishments, he is, however, viewed as a heroic figure by the Knights at the Round Table for hisRead MoreSir Gawain And The Green Knight862 Words   |  4 PagesIn Sir Gawain and the Green Knight, by an unknown author referred to as the â€Å"Pearl Poet,† we are introduced to Sir Gawain. Gawain is a knight of the Round Table and he is also the nephew of King Arthur. As a knight, Gawain is expected to possess and abide by many chivalrous facets. Throughout the poem he p ortrays many of the qualities a knight should possess, such as bravery, courtesy, and honor among others. Because of his ability to possess these virtues even when tempted to stray away from themRead MoreSir Gawain And The Green Knight1514 Words   |  7 PagesSir Gawain and the Green Knight is an epic poem written in the mid to late fourteenth century by an unknown author. Throughout the tale, Sir Gawain, a Knight at the Round Table in Camelot, is presented with many hardships, the first being a challenge on Christmas by a man in which, â€Å"Everything about him was an elegant green† (161). This â€Å"Green Knight† challenged someone in Camelot to accept his game which they will chop off his head with his axe and the Green Knight will do the same to the playerRead MoreSir Gawain and the Green Knight1100 Words   |  5 PagesThe poem of Sir Gawain and the Green Knight compares a super natural creature to nature. The mystery of the poem is ironic to the anonymous a uthor. The story dates back into the fourteenth century, but no one knows who originally wrote the poem. This unknown author explains in the poem of Sir Gawain not knowing of the location of the Green Chapel and or who the Green Knight really is. This keeps the reader entertained with the suspicion of not knowing. The author then does not give his name orRead MoreSir Gawain And The Green Knight Essay1687 Words   |  7 PagesSir Gawain and the Green Knight contains ambiguity and irony that make it interesting to read and teach. Gawain’s conflict arose when he accepted the girdle that could protect him and when he lied to his host, severing fellowship with the lord for courtesy with the lady. By utilizing a social reconstructionist philosophy of teaching that emphasizes personal beliefs and ethics, a teacher will help the students establish their identities and learn to appreciate classic literature. Sir Gawain and theRead MoreSir Gawain And The Green Knight1335 Words   |  6 PagesSir Gawain: The Ironic Knight Sir Gawain and the Green Knight is a tale of the utmost irony in which Sir Gawain, the most loyal and courteous of all of King Arthur’s knights, fails utterly to be loyal and courteous to his king, his host, his vows, and his God. In each case, Sir Gawain not only fails to perform well, but performs particularly poorly, especially in the case of his relationship with God. Ultimately, Sir Gawain chooses magic over faith, and by doing so, shows his ironic nature as aRead MoreSir Gawain And The Green Knight906 Words   |  4 Pagesusually the latter. In Sir Gawain and the Green Knight we see Sir Bertilak go off to hunt three very specific animals as a game with Sir Gawain. They agree that â€Å"what ever [Bertilak catches] in the wood shall become [Sir Gawain’s], and what ever mishap comes [Sir Gawain’s] way will be given to [Bertilak] in exchange.† (Sir Gawain†¦, ln 1105-1007). In this deal we slowly see Gawain loose his honor as paralleled with Sir B ertilak’s hunt. The first animal that is hunted by the knight is a deer, while thisRead MoreSir Gawain And The Green Knight Essay1521 Words   |  7 PagesFall 16 Donnelly Many years ago, knights were expected to form a certain type of relationship with their king, this relationship was otherwise known as fealty. Fealty is a knight’s sworn loyalty to their king (in other words a loyal relationship should be formed between the two). The use of this relationship is shown in the poem called â€Å"Sir Gawain and the Green Knight† ( the author is unknown). This poem has a classic quest type of formula, with a knight receiving a challenge and then going outRead MoreSir Gawain And The Green Knight1455 Words   |  6 PagesHowever, for Gawain in Sir Gawain and the Green Knight temptation existed around every corner while he was playing the game of the Green Knight. Temptation existed every day and each day it existed in a new way. Gawain never knew what was coming his way throughout the grand scheme of the game, but one thing was for certain he was being tested. Without his reliance religious faith and dedication to his reputation, Gawain wo uld not have been able to make it through the game of the Green Knight alive andRead MoreSir Gawain And The Green Knight Essay1020 Words   |  5 PagesBoth Sir Gawain, from â€Å"Sir Gawain and the Green Knight† translated by Marie Borroff, and Beowulf, from Beowulf translated by Burton Raffel, serve as heroes in different times of Medieval English Literature. Many of the basic principles that describe heroes in Medieval Literature are seen in both of these characters even though they were written in different times. There are distinct similarities, differences, and also a progression of what the hero was in English literature, between Sir Gawain and

The Control Self Assessment Program - 2370 Words

Case Studies Research Project Victoria Bowman Purple Team Control Self Assessment A Control Self Assessment program, or CSA, is a technique used by management in order to assure key stakeholders that the company or organization’s internal control systems are effective and reliable. Within the Control Self Assessment program managers confirm the effectiveness of the internal controls that are in place by performing effectiveness tests that certifies that key controls are working properly. Once effectiveness testing has been completed, managers are able to detect and eliminate misstatements of material amounts if applicable. In order to complete the Control Self Assessment, senior managers will first evaluate the design of the company or organization’s internal control system. In evaluating the internal control system, senior managers identify all major processes and the key controls that are relevant to each process. Once the design of the internal control system has been determined, each of the company’s process owners will create a test script for each individual key control. These scripts are then used throughout the year to engage teams to perform tests on the system. In addition to these steps, senior managers must also find a remedy to the identified internal control deficiencies that were uncovered during the testing phase and review the lessons that were learned while also refining their CSA program. With the implementationShow MoreRelatedSelf Efficacy And Self Control Essay1700 Words   |  7 PagesPost-treatment results related to self-efficacy and self-control Follow up results Quality Anderson and Overy (2010) Craig Locus of control of behavior Scale found decrease in self-efficacy in both experiment groups and the control group. Rosenberg Self-Esteem Scale found 8.74% increase in self-confidence for music groups, but not with art groups. 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By the beginning and the end of this program six instruments were administered to measure: empathy, anxiety, self-concept, image of classmates, and ability to analyzeRead MoreOrganizational Leadership and the Role of Self-Evaluation and Assessment1144 Words   |  5 Pagesï » ¿Organizational Leadership and the Role of Self-Evaluation and Assessment Introduction The ability to manage and lead a diverse organization is predicated on how effectively a leader understands their innate strengths and weaknesses, in addition to gaining insights into how effectively they communicate. The role of self-evaluations and self-assessments in providing leaders with insights into how they can make the most of their strengths and define strategies for addressing their weaknessesRead MoreAdult Learning and Online Classes Essays1338 Words   |  6 Pagesassemble statistics of the functionality of the adult learner within the online learning environment, institutional support and the students’ sense of self-efficacy. This paper will attest the desideratum for evaluation of the students self-directed learning ability and information technology skills competency at the commencement of an online course or program (Shinkareva Benson, 2007). The prosperous student views the online environment as a more convenient way to take distribution of their inculcationRead MoreThe Screening Process of a Tanker1581 Words   |  6 Pagestanker management elements and the Ship Inspection Report Programs. It explains the difference between actual vetting and the entire screening practice in a tanker. Difference between actual vetting inspection and screening process Vetting inspection is simply a part of the overall screening process. Various organizations like, chemical companies, accredited ship inspection-reporting program and accredited chemical distribution program carry out the process (Snaith, 2011). These organizationsRead MoreDifferences Between Islamic Bank and Conventional Banks Essay1213 Words   |  5 Pagespolicies of Citibank. Self Assessment Citibank and Operational Risk Framework including Citibank Policy and Risk Control and Risk Self-Assessment/Operational Standards (Policy), which clearly approach the Bank for operational risk management. The Operational Risk policy codifies the core governing principles for operational risk management and provides a consistent, value added framework for assessing, communicating operational risk and the overall effectiveness of the internal control environment acrossRead MoreMost Common Auto Immune Disease1708 Words   |  7 Pagesalso to society due to costs of work-loss to employers, need for adaptations in home and work environments, loss of on-the-job productivity, and dependability due to disability (Birnbaum et al. 2010). There is no cure for RA, only medication to control the pain caused by the joint inflammation. There is also no clear understanding of what causes RA, 50% of the developmental risk is credited to genetic factors and the rest is believed to be a mixture of genetics and environmental exposures (ScottRead MoreDescription Of A Safe Job Procedure Essay1390 Words   |  6 PagesE T R A C T I N G L A N Y A R D S â€Æ' SAFE JOB PROCEDURE FOR FITTING AND USE OF HARNESSES AND SELF RETRACTING LANYARDS PURPOSE A Safe Job Procedure (SJP) is one of the Administrative Controls that we use to manage the existing or potential hazards that are identified in our operations. This SJP is a step-by-step instruction of how to fit and use harnesses and self-retracting lanyards. The purpose of this SJP is to provide a safe work environment, ensure uniform operational proceduresRead MoreDiversion Program by District Attorney or the Juvenile Court 1044 Words   |  4 PagesAttorney’s Office the Diversion Program. Diversion is a program offered to chosen minors that have been referred by the District Attorney or the Juvenile Court. After an arrest, in some cases the District Attorney extends an invitation to participate in a program which will result in the charges being dropped. Engagement First the case is send to the program from the District Attorney’s Office, and then a letter is send to the child’s home for invitation to the program. When the client comes in I firstRead MoreEssay about SWOT Analysis 1672 Words   |  7 Pagesachieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress. Through the self-assessment instruments utilized in this program, I have gained wealth of knowledge

The Shawshank Redemption Analysis Essay Example For Students

The Shawshank Redemption Analysis Essay The Shawshank Redemption is a unique movie which involves many different personalities and underlying themes. The personalities of the inmates are very interesting and when combined they create a fascinating plot, which gives a different perspective of prison life. The main characters are Andy Dufrense (Tim Robbins) and Eliss Red Redding (Morgan Freeman). Additional characters such as the wise and simple old man, Brooks (James Whitmore), and the evil warden help to enrich the movie, giving it unequaled depth into the psychological aspects of prison life. The personalities of the Shawshank prison combine to form a community of sorts. This movie shows prisons not only as a place where murderers and thieves live, but also as a commune of people who have had problems and who are attempting to rehabilitate themselves. The story revolves around Andy who is convicted of murdering his wife and her lover in 1946, and who is then sentenced to life in prison. He is sent to the Shawshank prison, the state prison in Maine, which is known for its harshness. One does not know if it is Andy who committed the murder of his wife and her lover. What is learned though, is that he is not ready for prison and honestly doesnt seem like a man who would survive. His thinking going into prison is just to survive and blend in. Hes a wise man who competently deals with what the justice system has served him. He is normal on the outside but emotionally tormented on the inside. Andy is a very complex character who displays introverted tendencies, keeping his feelings to himself and never allowing anyone beyond his stoic exterior except for Red. Andys friendship with Red begins in a most peculiar manner. Andy asks for a rock hammer, which Red dutifully gets for him. Red, knowing that Andy is vulnerable, gets him on tar duty and takes him under his wing. The friendship is very unique and they both are energetic with emotion. Bill Dupre of the News and Observer writes of their emotion together, This is a graceful, quiet characterization, and Robbins scenes with Freeman are wrought with depth, delicacy, and precision.This is where the opportunistic side of Andy begins to be evident. After overhearing the guards talking, he almost risks his life to tell the guard that he will help him keep the $30,000 that he inherited. This shows that Andy had guts and that he wanted to survive. In return for his favor of helping the guard, he gets his fellow workers ice cold beers on the last day. It is ironic because he has quit drinking himself. Andy then begins to work in the library because the warden hears of his talents in finance. This is where Andy first meets Brooks. He use this opportunity to ask the state for more money to build a larger library. And finally, the way Andy escapes is almost genius. Knowing that he is on the good side of the warden, he devises a very interesting and successful plan of escape. Overall, Andy blends in with the prison community through the good times and the bad (the sisters, a group of homosexual rapists). His personality is one of a person who makes the most of what he has. But he never loses hope that he will be free one day. Red is a very unique character in his own right. The prisons sole black inmate, he is the man who smuggles contraband into the prison. He is also a lifer and he says that he is the only man in the prison who is guilty. He has accepted his fate and is dealing with the prison as his life but still tries to make his life on the inside the best he can. Red really doesnt think much about being paroled (he is rejected several times during the movie). He just takes one day at a time. He is determined not to let the jail system get to him. His friendship with Andy becomes stronger throughout the movie from when they first meet until Red joins Andy in Mexico. Red is a man who knows the rights and wrongs of the prison and it seems that Andy becomes his apprentice during the movie. .u7d3b2639dd91ee9e8d11f71b00eeae00 , .u7d3b2639dd91ee9e8d11f71b00eeae00 .postImageUrl , .u7d3b2639dd91ee9e8d11f71b00eeae00 .centered-text-area { min-height: 80px; position: relative; } .u7d3b2639dd91ee9e8d11f71b00eeae00 , .u7d3b2639dd91ee9e8d11f71b00eeae00:hover , .u7d3b2639dd91ee9e8d11f71b00eeae00:visited , .u7d3b2639dd91ee9e8d11f71b00eeae00:active { border:0!important; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .clearfix:after { content: ""; display: table; clear: both; } .u7d3b2639dd91ee9e8d11f71b00eeae00 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7d3b2639dd91ee9e8d11f71b00eeae00:active , .u7d3b2639dd91ee9e8d11f71b00eeae00:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .centered-text-area { width: 100%; position: relative ; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7d3b2639dd91ee9e8d11f71b00eeae00:hover .ctaButton { background-color: #34495E!important; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7d3b2639dd91ee9e8d11f71b00eeae00 .u7d3b2639dd91ee9e8d11f71b00eeae00-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7d3b2639dd91ee9e8d11f71b00eeae00:after { content: ""; display: block; clear: both; } READ: Tess Of The Durbervilles Essay ThesisOverall, Red is a subtle man who tries not to be noticed. His personality is one of perseverance and he is ready to accept what the system may deal him. Talking about the warden is difficult just for the reason that he is a cruel man who represents evil and unfairness in the movie. The reason the warden takes a liking to Andy is because Andy is an accomplished accountant who can help him cheat the state. The opportunistic Andy takes advantage of this by reading the Bible (to impress the warden) and basically doing what he is told. This leads to the wardens demise (trusting Andy too much) and Andys escape. The personality of the warden does not change much throughout the movie. Even if he does something nice (letting Andy help fellow inmates), his sole purpose is to profit and be in charge. He shows off his power many times and in the cruelest way. His power and cruelty are best exemplified in the scene where he discovers that the young inmates testimony may free Andy. The wardens solution is to kill the young inmate and get the matter out of the way, because losing Andy would be devastating to his financial concerns (Andy was helping him cheat on his taxes). The warden basically adds the bad guy dimension to the movie. The prison had people of all ages and backgrounds. Brooks is a real old timer who had been in the prison for a very long time. He exemplifies a man who had just made prison his life and was content. He never foresaw his being paroled due to the length of time that he had been incarcerated. He didnt expect anything out of the ordinary to happen. He seems to be a lost soul not knowing what he wants or what is right for him. His death signified his confusion. The movie gives us a perspective of a prison not really shown before. Alhough the movie may seem unrealistic in some ways, it is very moving and makes one think deeper about who the inmates are and what they are really like. As preposterous as it is appealing, The Shawshank Redemption takes a straightforward, soul stirring novel by Stephen King and turns it into a somber, bloated prison drama designed to pump you with inspiration. The actions and words of various characters create this inspiration. It is actually an inspiration to the viewer to always have hope and pursue your goals. Red said, Hope is dangerous on the inside. He was saying that having hope could drive a man crazy but in all reality he had hope in himself. This was untrue because Brooks death signified a lack of hope. He really had no one and the inmates were his family. Leaving the prison was devastating and he just thought nothing of life. Red was contradictory to his own words because he ended up surviving and succ eeding all because of the hope that he had. The personalities of the characters create an almost unreal setting where you see things you may not expect to see, such as the brutality of the warden or the filth and squalor (morally) in which the prisoners live in. A community of people is what the movie is about. A community which goes through good times and bad ones. But the characters are what makes this film so unique and so great.

Sociological Concepts in Shopping Malls

There can be nothing more trivial than a visit to a shopping mall. However, this everyday routine can be seen differently by different people. For some, it can be a torture and for some it can be a way to overcome depression. For a sociologist, this can be a kind of Eldorado where almost all sociological concepts and theories can be observed. The sociologist should not even have that much of sociological imagination as all trends are obvious. Of course, the observer should exploit a beginner’s mind to trace peculiarities of people’s behavior.Advertising We will write a custom essay sample on Sociological Concepts in Shopping Malls specifically for you for only $16.05 $11/page Learn More Therefore, to start an observation in a shopping mall, one should forget about everything and disregard the â€Å"treasures† displayed there. It is necessary to sit and observe. At this point, it is necessary to note that observation is one of the mos t appropriate research methods to employ at a shopping mall as a researcher can observe people’s behavior in a natural setting. Thus, people do not even know they are being observed and they do not try to change their typical behavioral patterns. One of the most observable sociological concepts in the shopping mall is Herbert Spencer’s idea of evolution. This idea is based on the well-known Darwin’s theory. The abundance of sales in a shopping mall makes it similar to a jungle where the fittest survives, or gets what he/she wants. The fittest in a shopping mall is the one who knows where the sales are, is aware of the opening hours, knows what exactly he/she wants to buy and how to access the item at the unprecedented pace. These â€Å"kings and queens of the jungles† obtain the best items at best prices. The rest of the shoppers who are not that fit have to content themselves with less valuable items. Of course, people’s inability to make use of s ales will not lead to the extinction of the species. However, the ability to shop during sales makes people a bit different, and, perhaps, even superior in certain strata of the human society or community. It is possible to see the kings and the less fit in the shops’ doors. First, the kings are more confident when they come into the shop and they are delighted when they leave it. Less fit shoppers are not very confident or even at a loss when they enter the shop and they are often unsatisfied with their purchases. Thus, Spencer’s idea is revealed at the shops’ doors. Another sociological concept which can be traced in a shopping mall is a conflict theory. According to Karl Marx, human society is nothing more than a constant conflict between capitalists and proletariat. The thinker also stressed that people had struggled for resources for centuries.Advertising Looking for essay on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marx believed that workers would someday become the rulers of the world. Again, sales reveal this kind of conflict as well. Thus, people who cannot afford something try to â€Å"win† the product they need during sales. Again, people oppose each other and there are often quarrels in such shops. I was lucky to witness a quarrel of two girls who came together smiling and chatting, but went out of the shop frowning. This situation verifies that there is a constant conflict. Marx was too concerned with classes, which distracted his attention from the very nature of people. Shopping malls show that the conflict is not confined to classes, but conflict is people’s constant struggle for resources. Of course, it is impossible to state that Marx was totally wrong as the conflict between certain classes is also represented at shopping malls. The situation in shopping malls confirms that critical theory is a bit more comprehensive than that of Marx. Accordi ng to the critical theory, mass culture perpetuates capitalist domination. The abundance of luxury boutiques is an illustration of this domination. Shopping malls are full of ads promoting luxury products. People can see those products in high-profile boutiques. However, only rich people can afford these luxury items. The conflict is apparent as the majority of people strive for having those products. Thus, I observed many people strolling along the shop windows or even inside luxury boutiques. Obviously, they could not afford buying the products, but sometimes such people bought some of those luxury items. Therefore, they worked harder during certain period of time to obtain the resource they wanted. Eventually, some of these people obtain the resource they want. This situation common for shopping malls is illustrative as this conflict often leads to quite drastic changes. Eventually, people can become wealthier and start shopping at luxury boutiques only. Likewise, certain groups in the society can also obtain privileged position. Apart from the conflict theory, certain concepts of structural functionalism can also be found at shopping malls. Again, sales can be seen as the most suggestive examples of one of sociological concepts. Sales have become a part of people’s collective consciousness. These venues can be regarded as a kind of ritual. Sales are often associated with some kind of craze. Shoppers follow the general flow of people and start buying things they never wanted and would never buy in ordinary settings. More so, even without any sales people do follow some sort of collective behavioral patterns. Many people think that only some sport games or religious rituals can turn people into zombies. Nonetheless, visiting a shopping mall can also turn people into zombies for certain period of time. Thus, some gatherings (promo activities, advertising campaigns, etc.) attracts people’s attention and shoppers are eager to participate in a vari ety of activities to win something they do not need or do not even want. People can hardly resist this temporary craze. Obviously, collective consciousness does work at shopping malls, and sellers make use of it.Advertising We will write a custom essay sample on Sociological Concepts in Shopping Malls specifically for you for only $16.05 $11/page Learn More Of course, a variety of other sociological concepts can be traced at a shopping mall. It took me only several hours of observation to trace the most noticeable concepts. A bit deeper research can provide valuable insights into microsociological as well as macrosociological theories. Therefore, it is possible to state that a shopping mall can be regarded as one of the most â€Å"spectacular† sites for a sociologist. Any boutique or even a parking area turns into a jungle where people try to become the â€Å"fittest†. More so, a couple of days at a shopping mall during sales can be regard ed as an illustration of the history of human society. The evolution of the societies can be traced when observing people trying to get the best bargain. It becomes clear that conflict theory is the most comprehensive concept which helps to understand people’s behavior. Thus, people are in a constant chase for certain resources they find valuable. Those who â€Å"win the race† can evolve and penetrate into a group of privileged people, while the rest have to constantly participate in the rat race. This essay on Sociological Concepts in Shopping Malls was written and submitted by user Noah Castro to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Social Norm Challenge Essays - Elevator, The Norm Show, React

Social Norm Challenge Essays - Elevator, The Norm Show, React Social Norm Challenge 10 November 2014 Intro to Psychology Social Norm Challenge Pushing buttons for floors I am not going to on the elevator When you get on the elevator, you are usually suppose to just press the button for the floor that you are going to. When I get on the elevator with multiple other people, mostly strangers and press multiple buttons for floors that I am not getting off at, they become angry. Most people become angry and/or frustrated when I do that because they may be in a rush or they may just like that. But I get a different reaction when I do that when Im on the elevator with friends. They often yell at me and/or attempt to curse me out. When Im on the elevator with strangers and that happens, I kind of just laugh a little inside because it was just a joke and they take it so serious. But I dont say anything aloud; I just watch their facial expressions and body language. And maybe apologize when I get off or when they get off. I really dont feel anyway about their reaction I just laugh at both my friends and the strangers. Sit right next to someone in class when there are a lot of open seats When you enter a classroom with a lot of empty seats, most people would choose to sit in a seat in an area where no one is sitting. But sometimes I dont do that; I sit right next to somebody even though I see plenty of seats open. The person that I choose to sit next to may become very aggravated and disturbed because I chose to sit right next to them. They may even begin to feel uncomfortable. Their reaction is probably kind of the same way I would react. But I do things like that to try to be funny. So I didnt really take offense to their reaction. Start talking in class without raising my hand In most classroom scenarios, the teachers social norm is that you raise your hand before you begin speaking if you have something to say. But most times I dont do this, I just begin talking. Students in the class, who already had their hand up waiting to talk, may react by sucking their teeth and getting an attitude. The teacher sometimes becomes angry and tells me to not do it again but that slip my mind and I do it again. Ninety percent of the time I pay no attention to the students reaction. But I apologize to the teacher for not following the rules.

French and English Cognates That Start With A

French and English Cognates That Start With A One of the great things about learning French or English is that many words have the same roots in the Romance languages and English. The 1,700 words on the following pages are spelled (although not pronounced) identically in French and English and are true or semi-true cognates. Before you start memorizing them, please read some important notes about these cognates. French English Cognates: A The (parentheses) indicate the words part of speech in both languages, and, in the case of nouns, the gender of the noun in French.abandon  Ã‚  Ã‚  (masculine noun)abattoir  Ã‚  Ã‚  (masculine noun)abdication  Ã‚  Ã‚  (feminine noun)​​abdomen  Ã‚  Ã‚  (masculine noun)abdominal  Ã‚  Ã‚  (adjective)aberrant  Ã‚  Ã‚  (adjective)aberration  Ã‚  Ã‚  (feminine noun)abject  Ã‚  Ã‚  (adjective)abolition  Ã‚  Ã‚  (feminine noun)abominable  Ã‚  Ã‚  (adjective)abomination  Ã‚  Ã‚  (feminine noun)abracadabra  Ã‚  Ã‚  (exclamation)abrasion  Ã‚  Ã‚  (feminine noun)abrogation  Ã‚  Ã‚  (feminine noun)absence  Ã‚  Ã‚  (feminine noun)absent  Ã‚  Ã‚  (adjective)absinthe  Ã‚  Ã‚  (feminine noun)absolution  Ã‚  Ã‚  (feminine noun)absorption  Ã‚  Ã‚  (feminine noun)abstention  Ã‚  Ã‚  (feminine noun)abstinence  Ã‚  Ã‚  (feminine noun)abstinent  Ã‚  Ã‚  (adjective)abstraction  Ã‚  Ã‚  (feminine noun)acacia  Ã‚  Ã‚  (masculine noun)accent  Ã‚     (masculine noun)accentuation  Ã‚  Ã‚  (feminine noun)accessible  Ã‚  Ã‚  (adjective)accident  Ã‚  Ã‚  (masculine noun)accolade  Ã‚  Ã‚  (feminine noun)accord  Ã‚  Ã‚  (masculine noun)accumulation  Ã‚  Ã‚  (feminine noun)accusation  Ã‚  Ã‚  (feminine noun)acolyte  Ã‚  Ã‚  (masculine noun)acquisition  Ã‚  Ã‚  (feminine noun)action  Ã‚  Ã‚  (feminine noun)acupuncture  Ã‚  Ã‚  (feminine noun)adage  Ã‚  Ã‚  (masculine noun)adaptable  Ã‚  Ã‚  (adjective)adaptation  Ã‚  Ã‚  (feminine noun)addenda  Ã‚  Ã‚  (masculine noun)addition  Ã‚  Ã‚  (feminine noun)adjacent  Ã‚  Ã‚  (adjective)adjectival  Ã‚  Ã‚  (adjective)administration  Ã‚  Ã‚  (feminine noun)admirable  Ã‚  Ã‚  (adjective)admiration  Ã‚  Ã‚  (feminine noun)admission  Ã‚  Ã‚  feminine noun)admonition  Ã‚  Ã‚  (feminine noun)adolescence  Ã‚  Ã‚  (feminine noun)adolescent  Ã‚  Ã‚  (adjective)adoption  Ã‚  Ã‚  (feminine noun)adorable  Ã‚  Ã‚  (adjective)adoration  Ã‚  Ã‚  (fem inine noun)adroit  Ã‚  Ã‚  (adjective)adulation  Ã‚  Ã‚  (feminine noun)adverbial  Ã‚  Ã‚  (adjective)adverse  Ã‚  Ã‚  (adjective)affable  Ã‚  Ã‚  (adjective)affectation  Ã‚  Ã‚  (feminine noun)affection  Ã‚  Ã‚  (feminine noun)affiliation  Ã‚  Ã‚  (feminine noun)affirmation  Ã‚  Ã‚  (feminine noun)affirmative  Ã‚  Ã‚  (adjective)affliction  Ã‚  Ã‚  (feminine noun)affront  Ã‚  Ã‚  (masculine noun)aficionado  Ã‚  Ã‚  (masculine noun)agent  Ã‚  Ã‚  (masculine noun)agile  Ã‚  Ã‚  (adjective)agitation  Ã‚  Ã‚  (feminine noun)agriculture  Ã‚  Ã‚  (feminine noun)air  Ã‚  Ã‚  (masculine noun)album  Ã‚  Ã‚  (masculine noun)alias  Ã‚  Ã‚  (adverb)alliance  Ã‚  Ã‚  (feminine noun)alligator  Ã‚  Ã‚  (masculine noun)allophone  Ã‚  Ã‚  (masculine noun)allusion  Ã‚  Ã‚  (feminine noun)alpha  Ã‚  Ã‚  (masculine noun)alphabet  Ã‚  Ã‚  (masculine noun)altercation  Ã‚  Ã‚  (feminine noun)altitude  Ã‚  Ã‚  (feminine noun)alto  Ã‚  Ã‚  (adjectiv e)amateur  Ã‚  Ã‚  (masculine noun)ambition  Ã‚  Ã‚  (feminine noun)ambivalence  Ã‚  Ã‚  (feminine noun)ambivalent  Ã‚  Ã‚  (adjective)amble  Ã‚  Ã‚  (masculine noun)ambulance  Ã‚  Ã‚  (feminine noun)amoral  Ã‚  Ã‚  (adjective)ample  Ã‚  Ã‚  (adjective)amplification  Ã‚  Ã‚  (feminine noun)amputation  Ã‚  Ã‚  (feminine noun)amusement  Ã‚  Ã‚  (masculine noun)anal  Ã‚  Ã‚  (adjective)ancestral  Ã‚  Ã‚  (adjective)anecdote  Ã‚  Ã‚  (feminine noun)angle  Ã‚  Ã‚  (masculine noun)angora  Ã‚  Ã‚  (adjective masculine noun)animal  Ã‚  Ã‚  (masculine noun)animation  Ã‚  Ã‚  (feminine noun)annihilation  Ã‚  Ã‚  (feminine noun)annotation  Ã‚  Ã‚  (feminine noun)anthrax  Ã‚  Ã‚  (masculine noun)anticipation  Ã‚  Ã‚  (feminine noun)antidote  Ã‚  Ã‚  (masculine noun)antique  Ã‚  Ã‚  (adjective)antisocial  Ã‚  Ã‚  (adjective)apartheid  Ã‚  Ã‚  (masculine noun)aperture  Ã‚  Ã‚  (feminine noun)apocalypse  Ã‚  Ã‚  (feminine noun)apostrophe     Ã‚  (feminine noun)apparent  Ã‚  Ã‚  (adjective)apparition  Ã‚  Ã‚  (feminine noun)applicable  Ã‚  Ã‚  (adjective)application  Ã‚  Ã‚  (feminine noun)appropriation  Ã‚  Ã‚  (feminine noun)approximation  Ã‚  Ã‚  (feminine noun)aptitude  Ã‚  Ã‚  (feminine noun)aquarium  Ã‚  Ã‚  (masculine noun)arable  Ã‚  Ã‚  (adjective)arcade  Ã‚  Ã‚  (feminine noun)architectural  Ã‚  Ã‚  (adjective)architecture  Ã‚  Ã‚  (feminine noun)archives  Ã‚  Ã‚  (feminine noun)argument  Ã‚  Ã‚  (masculine noun)aria  Ã‚  Ã‚  (feminine noun)armistice  Ã‚  Ã‚  (masculine noun)arrogance  Ã‚  Ã‚  (feminine noun)arrogant  Ã‚  Ã‚  (adjective)arsenal  Ã‚  Ã‚  (masculine noun)arsenic  Ã‚  Ã‚  (masculine noun)art  Ã‚  Ã‚  (masculine noun)artefact  Ã‚  Ã‚  (masculine noun)article  Ã‚  Ã‚  (masculine noun)articulation  Ã‚  Ã‚  (feminine noun)artifice  Ã‚  Ã‚  (masculine noun)artisan  Ã‚  Ã‚  (masculine noun)ascension  Ã‚  Ã‚  (feminine noun)aspartame  Ã‚  Ã‚  (m asculine noun)aspiration  Ã‚  Ã‚  (feminine noun)assassin  Ã‚  Ã‚  (masculine noun)assertion  Ã‚  Ã‚  (feminine noun)assimilation  Ã‚  Ã‚  (feminine noun)assistance  Ã‚  Ã‚  (feminine noun)association  Ã‚  Ã‚  (feminine noun)assurance  Ã‚  Ã‚  (feminine noun)astral  Ã‚  Ã‚  (adjective)astringent  Ã‚  Ã‚  (adjective masculine noun)atlas  Ã‚  Ã‚  (masculine noun)atoll  Ã‚  Ã‚  (masculine noun)atonal  Ã‚  Ã‚  (adjective)attention  Ã‚  Ã‚  (feminine noun)attitude  Ã‚  Ã‚  (feminine noun)attraction  Ã‚  Ã‚  (feminine noun)attribution  Ã‚  Ã‚  (feminine noun)auburn  Ã‚  Ã‚  (adjective)audible  Ã‚  Ã‚  (adjective)audit  Ã‚  Ã‚  (masculine noun)audition  Ã‚  Ã‚  (feminine noun)augmentation  Ã‚  Ã‚  (feminine noun)aura  Ã‚  Ã‚  (feminine noun)automation  Ã‚  Ã‚  (feminine noun)automobile  Ã‚  Ã‚  (feminine noun)avalanche  Ã‚  Ã‚  (feminine noun)avarice  Ã‚  Ã‚  (feminine noun)avenue  Ã‚  Ã‚  (feminine noun)aversion  Ã‚  Ã‚  (feminine n oun)aviation  Ã‚  Ã‚  (feminine noun)

2-1-3 Essay Example | Topics and Well Written Essays - 500 words

2-1-3 - Essay Example In this regard much like basic microeconomics this course is a continuation of principles that individuals and small groups make decisions to allocate resources. Some specific topics that we covered were efficiency of markets, disposable income, balance of payments, market inefficiencies, substitute goods, and the multiplier effect to name a few. What I personally got out of the class was a firmer understanding of supply and demand curves and the effect that some variables have on affecting the supply and quantity demanded. On a personal level I find it very interesting to physically graph how an increase in demand would move up the supply curve and ultimately increase prices. Since I gained a better understanding of this topic I am starting to look at real world situations with a whole new perspective. In this course you are expected to complete a fully integrated final project and in this regard you are going to have to complete work in a more or less unstructured environment. Furthermore it is always good to gain insight from your peers as collaborating can be an effective method to gain new perspectives on approaching problems. It may seem a little intimidating however it is important to keep in mind that the professors are there to help you. In terms of what could have been done differently I would have liked to have seen more opportunities to work with real world situations instead of examining some historical situations however it is the case that when one examines a historical situation the outcome is clearly defined and it does make for a better understanding of outcomes In order to be successful at this course, you are probably going to have to work well in a self motivated capacity. In this regard you are going to have to work hard to motivate yourself to study a great deal outside of the classroom. Furthermore, if topics are not entirely clear there is no

The challenge of human resource management. Theories of motivation Essay

The challenge of human resource management. Theories of motivation - Essay Example The concept of motivation is often viewed as complicated and fascinating by different leaders but a closer analysis of the operations of any given organisation shows that this is an indispensable component which can ensure viability of any particular company in the face of competition. Thus, effective leaders ought to understand motivation and there are numerous theories of motivation that exist to try and help the managers as well as the leaders to understand the needs as well as goals of their employees in a bid to sustain certain actions while at the same time attempting to stop some unbecoming behaviour (Werner 2007). Against this background, this essay seeks to critically compare and contrast two theories of motivation. These are Maslow’s hierarchy of needs which is a content theory as well as Locke and Latham’s goal setting theory which is a process theory. The essay starts by explaining the meaning of the key term which is motivation then followed by outlining th e similarities as well as the differences that may exist between the two. The last part will specifically focus on suggestions about how a team leader might use these theories to motivate their team. Basically, motivation is loosely defined as â€Å"a state arising in processes that are internal and external to the individual, in which the person perceives that it is appropriate to pursue a certain course of action aimed at achieving a specified outcome and in which the person chooses to pursue those outcomes with a degree of commitment and persistence (Robins, Odendaal & Roodt 2001). Thus, motivation is basically concerned with arousing, directing and sustaining our behaviour. Theories of motivation fall into two basic groups: content theories as well as process theories. According to Finchman & Rhodes (2005), content theories of motivation focus on what motivates an individual. They are typically concerned with determining the specific needs that motivate people. On the other han d, process theories attempt to describe and analyse how people are motivated, that is, how behaviour is aroused, directed and sustained. Process theories of motivation in this case posit to the effect that there is no individual who can give the other person satisfaction that is related with accomplishing especially a challenging job, but it is self derived (Carrell et al 1995). Overally, motivation is influenced by needs, goals, expectations, motives as well as drives and these play different roles in motivation as going to be explained briefly below. According to (Brewster et al 2003), a need is something that is basic to life such as food and shelter and once it is satisfied a person is motivated. A goal is a certain target that an individual wants to attain and once achieved, that person is motivated. An expectation is primarily concerned with promises to be fulfilled say after performing a task and if these are fulfilled the person is motivated. A motive is an intention of acti ng in a certain way or doing something and it also affects motivation. Lastly, a drive is a push factor that pushes someone to act in a particular manner and if there is promise of reward that person would be motivated to pursue that drive. These are some of the major factors that motivate people to act or behave in particular ways. Maslow’s hierarchy of needs is perhaps the most appealing theory of motivation. Thus, according to Maslow, when a need occurs, motivational tension develops and is directed towards satisfaction of that need (Carrel 1995). The hierarchy comprises of five levels of needs namely physiological, security, social, self esteem and self actualisation needs. These needs build from grassroots levels up to the point where some skilled workers feel that they should be rewarded on the basis of their importance, coupled with their performance to the company. As far as company growth is concerned, there is need for the workers to feel that their needs are satisf ied. According to (Maslow 1970 as cited in Werner 2007), as each of these needs is satisfied, they cease to

Parents separating Essay Example for Free

Parents separating Essay Third-person objective narration in Raymond Carver’s short story â€Å"Popular Mechanics† gives the reader distance from the characters and allows the reader’s imagination to shine through. The story itself provides little detail and ambiguity between dialogue and action, thereby demonstrating the lack of identity of the characters and the universality of the story. Indeed, the complete lack of exposition or setting-up of the plot leaves the reader in the middle of the story when it starts – actually, all of â€Å"Popular Mechanics† is action with no before or after. Not only does this show the commonality of the experiences in the short story, but the action of the story also shows how difficult it is for people to go through a divorce, and also how separating parents often use their children as ammunition against one another during times in which they are going through relationship drama. Since the story is so broad, it shows that fights in relationships, some of which can be both physical and verbal and often dependent on using children as weapons, are common and can occur among anyone. Primarily, the narrator gives little to no detail about anything throughout â€Å"Popular Mechanics,† allowing the story to be more universal and showcase the troubles of parental fights on children as it occurs across the country. In fact, the greatest detail is in the first paragraph when the narrator describes the weather. Not only is this not a terribly significant place to provide detail, especially in a story that has a plot that revolves around a tragic relationship and a violent struggle over a young child, but the weather also sets the tone for the rest of the story. Indeed, the weather heavily foreshadows the rest of the story when Carver writes, â€Å"But it was getting dark on the inside too. † Not only is this about as specific as this story gets, but it also alludes to the coming challenges in the relationships between the two unnamed characters over their relationship and their child. Nothing else is said about the setting of the story, thereby forcing the reader to place the coming conflict in a location and time period: indeed, this story could take place anywhere in the world and at any time. Because of this, there is an element of universality to this story – because of the lack of detail and the broad generality of the subject matter, there is nothing tying this story to any specifics or concrete ideas. Because of this, the reader understands that these types of situations are pervasive in relationships, and that the generality of the fight and struggle in â€Å"Popular Mechanics† is applicable to many relationships in the world, especially in the violent uses of children in the story. Further, because there is no exposition or context for this story, even less can be attributed to its characters, thereby allowing the child abuse to be even more attributable to universal characteristics. Generally, stories have a set-up – you receive information in some form or the other in order to understand the situation before the primary plot action occurs. Here, though, that is not the case. The closest thing to a set-up of this story is â€Å"He was in the bedroom pushing clothes into a suitcase when she came to the door. Im glad youre leaving! Im glad youre leaving! she said. Do you hear? † which is an extremely quick introduction to the conflict of the story. Indeed, neither the man’s nor the woman’s names are given, and their beginning in this story is a fight. The reader never sees what leads up to the fight, what their lives were like before the fight ever occurred, or who is right in the situation. Actually, either the man or the woman could have more justification for their actions in this story, but the reader cannot know that. Because of this, the reader must form arbitrary associations and opinions about these people they actually know nothing about. Through this, we see that conflicts in relationships and the use of children in these conflicts can be associated with many different couples. Another way that Carver forces his readers to create their own visions of the story is through his lack of descriptions for the characters that actually use their child as a weapon. Nothing is known about either of them: not only do they not have names, but they have no understandable characteristics or personality qualities. However, they each take enough action that a reader could identify with one character more than the other, or could view a certain character in a particular way. Indeed, the male desperately wants to get control of the baby, and even goes as far as when â€Å"He crowded her into the wall then, trying to break her grip. He held on to the baby and pushed with all his weight. † We have no information about what the conflict over this child is exactly, but by seeing the man physically exert tremendous force on the woman in order to secure the child for himself certainly makes him seem less sympathetic. Still, the story does not condemn either the male or the female, especially as the woman attempts to physically gain control over the child at the end as well. Instead, it indicts both for the terror in their relationship, especially as it exists toward their child. Finally, the high drama of the situation forces the reader to have some investment in the story and realize how terrible the situation is that the child is in. As previously stated, there is little to no context of this story, thereby making it impossible for the reader to fully understand the situation. However, because there is so much at stake in this story, the reader becomes invested in a different manner. Not only is this couple splitting up in a clearly difficult and emotional way, but there is a child involved, and clearly nothing has been decided for the most positive scenarios of any of the people in any of the situations. In fact, the situation is cleared up because of physical force between the two people, and the story ends with the phrase â€Å"In this manner, the issue was decided. † The issue is decided because of the violence directed toward the child, and that the two people in the relationship use their child as a weapon makes the situation incredibly dramatic, forcing the reader to be invested in the child’s life and the relationship between the two protagonists. Raymond Carver’s â€Å"Popular Mechanics† is vague and has little to no detail, but this allows the reader to become invested in a particular manner and demonstrates the abuse that children go through because of parents separating. Because of the lack of detail and information regarding the characters, the reader is forced to imagine and place their own experiences inside the story more than they otherwise would, making the story more universally applicable than a story with vastly more detail. Indeed, it shows that domestic violence and conflict exists in many different types of situations and among different types of people. Further, the lack of exposition further reduces the reader’s accurate knowledge of the situation while the extreme drama of the story causes the reader to become more invested and judge the actions of the characters in the story more deeply. All of this together provides a story that provides the minimum amount of information that a story can have to still be a story, but also provides unique relationships between characters and readers, and shows how pervasive, widespread, common, and problematic domestic conflict between men and women can be, and primarily how this conflict uses and abuses children as a weapon in these conflicts.

Donato D’Angelo Bramante Essay -- Biography

Donato D’Angelo Bramante was born in 1444 and died in 1514. Bramante was an Architect who introduced the High Renaissance style in architecture (brit). The Renaissance style gradually replaced the Gothic style of the late Middle Ages. It encouraged a revival of naturalism, seen in Italian 15th-century painting and sculpture, and of Classical forms and ornament in architecture, such as the column and round arch, the tunnel vault, and the dome (Western Architecture, 2011). Bramante was first trained as a painter before undertaking architecture and is credited with being the most renowned architects of his time (garners). Bramante was strongly influenced by Flilippo Brunelleschi, Leon Battista Alberti, and perhaps Leonardo (garners). His early works in Milan included the rectory of Sant’Ambrogio and the church of Santa Maria delle Grazie. In Rome, Bramante served as principal planner of Pope Julius II’s comprehensive project for rebuilding the city (brit). Bramant es architecture on the :Tempietto, New Saint Peters, Santa Maria della Pace, and the Cortile del Belvedere distinctly shows the aesthetics associated with the High Renaissance. During the time of Bramante the type of artwork most prominent was based on humanistic values, which were based on ancient roman models (garn). High Renaissance art originated in Florence in the early 15th century and thence spread throughout most of the Italian peninsula; by the end of the 16th century the new style pervaded almost all of Europe, gradually replacing the Gothic style of the late Middle Ages (brit). The Tempietto is an example of the style that Bramante sculpted with. The Tempietto is located on Janiculum hill overlooking the Vatican in Rome (garner). The Tempietto is named that be... ...c art had mostly to do with religion, while humanism deals with the humanistic part of our lives. After the Black Death many people lost their faith, because people could not believe that god would punish them like that. The Renaissance was a time period where the lives of Europeans focused on the natural world, and individuals and humanities worldly existence (Kleiner,2010). The Black Death, as horrible of a disease it helped set the stage for art and science to flourish. Renaissance itself means rebirth in Latin, which was a revived interest in classical cultures (Kleiner,2010). Humanism was more of a code of civil conduct, a theory of education, and a scholarly discipline more than a philosophical system. Italian humanists were concerned chiefly with human values and interest as distinct from but not opposed from religions otherworldly values (Kleiner, 2010). Donato D’Angelo Bramante Essay -- Biography Donato D’Angelo Bramante was born in 1444 and died in 1514. Bramante was an Architect who introduced the High Renaissance style in architecture (brit). The Renaissance style gradually replaced the Gothic style of the late Middle Ages. It encouraged a revival of naturalism, seen in Italian 15th-century painting and sculpture, and of Classical forms and ornament in architecture, such as the column and round arch, the tunnel vault, and the dome (Western Architecture, 2011). Bramante was first trained as a painter before undertaking architecture and is credited with being the most renowned architects of his time (garners). Bramante was strongly influenced by Flilippo Brunelleschi, Leon Battista Alberti, and perhaps Leonardo (garners). His early works in Milan included the rectory of Sant’Ambrogio and the church of Santa Maria delle Grazie. In Rome, Bramante served as principal planner of Pope Julius II’s comprehensive project for rebuilding the city (brit). Bramant es architecture on the :Tempietto, New Saint Peters, Santa Maria della Pace, and the Cortile del Belvedere distinctly shows the aesthetics associated with the High Renaissance. During the time of Bramante the type of artwork most prominent was based on humanistic values, which were based on ancient roman models (garn). High Renaissance art originated in Florence in the early 15th century and thence spread throughout most of the Italian peninsula; by the end of the 16th century the new style pervaded almost all of Europe, gradually replacing the Gothic style of the late Middle Ages (brit). The Tempietto is an example of the style that Bramante sculpted with. The Tempietto is located on Janiculum hill overlooking the Vatican in Rome (garner). The Tempietto is named that be... ...c art had mostly to do with religion, while humanism deals with the humanistic part of our lives. After the Black Death many people lost their faith, because people could not believe that god would punish them like that. The Renaissance was a time period where the lives of Europeans focused on the natural world, and individuals and humanities worldly existence (Kleiner,2010). The Black Death, as horrible of a disease it helped set the stage for art and science to flourish. Renaissance itself means rebirth in Latin, which was a revived interest in classical cultures (Kleiner,2010). Humanism was more of a code of civil conduct, a theory of education, and a scholarly discipline more than a philosophical system. Italian humanists were concerned chiefly with human values and interest as distinct from but not opposed from religions otherworldly values (Kleiner, 2010).

Religion in Modern Society Essay

Religious teachings often begin with the ideals of finding inner peace, or aiding those in need, yet, over the centuries, these religions have merely become a means of facilitating the ambitions and desires of those who are in power. Many faiths disguise and warp themselves in a way that sets reality aback, and makes individual existence seem all the less valuable. Over millennia, scriptures have been modified countless times, becoming form-fitted duplicates that vary according to the era, or to whatever purpose such an alteration might serve. Recently (relatively speaking), the addition of the media has served as a method of promotion and persuasion, ranging all the way from trivial, street-side advertising to mass conversions and the attempting of subtle, influencing techniques. Worst of all, innumerable lives have come to a horrifying and ghastly end simply because of conflicting beliefs†¦ and there is no end in sight. Religion, as it has developed, has become harmful, and, c ontrary to its original purpose, a terrible burden to society. All religions, no matter who believes in them or where they originated, are convinced that they are the primary source of all correct thought and righteous action. It is widely known that, no matter who is preaching to you, they are telling you that what they believe is the truth. The fact is that all religions began as word of mouth or a generalized belief. These have been put into writing, rewritten, translated, outdated and rewritten once again. Its not likely that everything in such scriptures should be taken as the absolute truth, with no room for compromise or alternative. Believably, thousands of facts that could clarify a topic were lost in the process of doing exactly that. Such views of absolute and total engagement with the scriptures will mask the true meaning of the religion as a whole, and will deter the logical reasoning and thought processes incurred by reasonable doubt. Reality can no longer function in a place where there is no independent thought, and that is why so many people are misinterpreting their religion, and taking it far to literally. Errors in judgment, occurring over millennia, have resulted in terrible consequences to both believers and non-believers. When religion provides such simple answers to the most complex questions, it even demotes the research into and further development of our society as a whole. Without such answers we will remain  primal and inadequate, and our evolution may grind to a halt. Many religions are becoming wide-spread epidemics, as they are opening their arms and gathering those who would otherwise run astray. The culture in which one develops will (with some exceptions) solely determine one’s religion and, overall, their moral code and beliefs. When outside influences begin to affect these cultures, people begin to question themselves and all that they believe. This is what the media, the missionaries, and even local societies are developing into: a campaign of cultural uniformity. Christians, for example, have intruded on African soil for centuries, claiming that they are rescuing the countless souls from certain damnation. I am sure that what these independent (even secluded) societies really wanted to hear was that: if they do not believe in exactly what they are told to, they are doomed to spend an eternity in the fiery depths of Hell. Granted, there is a certain period of transition during the attempted conversions. This is a period where the Christian religion seems to adapt to and encircle the given culture, twisting its scriptures to properly conform to the situation. Yet, this is simply an easier method of religious transformation, and it shows no consideration for the subjected peoples or the catastrophic revolutions that they are about to be included in. Even the obvious presence of churches or the not-so-obvious clergy affects the mentality of those exposed to it. There appears to be no other alternative, and, therefore, society will bias their views according to those of the religion that engulfs them. Not all religions, nor all people of these religions, are as horrible as I may have portrayed them: quite the contrary. There are those who are ‘true believers’. They show a unique respect to peoples of other faiths and beliefs, and understand (more in retrospect than anything else) the trouble that fanatics of any religion may rouse. Their presence brings no consolidation, though, because these people have no real power. They are the ones that sit back and contemplate the whole purpose and meaning of their beliefs. It is the ones who want action (which may be seemingly positive, with a unbeknown negative impact) that are willing to step to the forefront and deliver the righteous justice this world has been awaiting. Insightful,  and truly ‘righteous’ individuals do tread our Earth, but all hope of their resurgence seems lost once it is realized that these people are a rare breed, and that mating season is long over. The amount of individuals massacred because of their beliefs is uncounted. Religion has served the purpose of allowing an excuse for very heinous criminal acts, which often occur in mass proportions. Our Christocentric society can only see one facet of a whole, and we regard the beings that worship such gods as Ala (SP) as horrible sadists when they kill in his name, yet this is the most prominent and ignorant form of hypocrisy to date. Many Christians unknowingly believe that, because they worship God and Jesus Christ, they have the given right to use His name to serve their own designs. This is likely one of the worst possible misinterpretations, and has inarguably the most irreversible consequences. Ruining other human lives, not only those of the ones that are killed, captured, raped, or tortured, but those of the loved ones close to them, is no honourable sacrifice. God (or any other true god-like being), would not condone such actions, even if it were for the sake of his children. Nations can instill massive propaganda campaigns, and pound the martyr-related beliefs into their citizens skull’s, with little or no retribution. The citizens (mostly those of the applied faith) will be convinced that their god wills these actions, and that it must be done for the sake of their future. The best example of this is the ‘Ku Klux Klan’, who has taken the Christian belief to a totally obscene level, and deciphered their base-religion in an unbearably clumsy manner. It seems a horrible fate, to be ordered (by your god, of course) to leave everything behind and quarrel over something that will so obviously never be resolved. With all of the trouble in our world today, its disconcerting to know that religion is a contributing factor. Even more so after we have been told of the attributed attainment, and the possibility of its bliss and sanctuary within our miniscule existence. All of our misguidings, misdirections and misinterpretations are being unraveled, and worsening throughout the course of time. This, and the subjective persuasion and manipulation we bestow upon ourselves will convey our impending death and destruction, as it may  inevitably continue to contribute to the spiraling degradation of our existence in this universe.

Domestic Violence Essay

Domestic Violence, based on typical legal definition, encompasses psychological, sexual, physical, and verbal actions of an individual against his or her partner (Pournaghash-Tehrani and Feizabadi, 2007). The prevalence of these kinds of abuses has propelled the civic group to clamor from the government for the victims’ legal protection and preservation of rights. Said Pournaghash-Tehrani and Zahra Feizabadi as members of Department of Psychology and Institute of Psychology respectively in the University of Tehran in Iran are both expected to be highly adept in the field of applied psychology. Their study entitled â€Å"Comparing Demographic Characteristics of Male Victims of Domestic Violence† is one of the spirit-awakening researches in terms of domestic violence. It draws out attention on the issue of domestic violence where the typical scenario females are abused while males are the perpetrators. The stereotype of domestic violence has treated it as entirely women’s issue for a long time (Pournaghash-Tehrani and Feizabadi, 2007). Thus, most countries have a definite law concerning violence against women. However, through the efforts of civil groups and social scientists, gender symmetry movement on domestic violence has made a notion that males are victims of domestic violence at least as often as women. Meanwhile, the work of Pournaghash-Tehrani and Feizabadi, as acknowledged by the Asian Network for Scientific Information in 2007, was published in the fourteenth of the seventh volume of Journal of Applied Sciences. Their study revealed that male victims of domestic violence are not only limited in the United States but are also observed in the Asian region. Goal and Hypothesis Based on the studies conducted on the Western countries revealing the capacity of women to commit violence against their male partners, Pournaghash-Tehrani and Feizabadi aimed to focus on the socio-demographic attributes of the male victims of domestic violence. Thus, they intended to find out the relationship of the domestic violence experience of male victims with respect to their age, educational attainment, and income level; the possible interaction among age, educational attainment, income level, and domestic violence experience of the male victims. Specifically, their study sought answers to the following questions: do the male victims have differences in physical violence experiences with respect to age, educational attainment, and income level? ; and do the male victims have differences in psychological violence experiences with respect to age, educational attainment, and income level? ; is the interaction between age and educational attainment, age and income level, educational attainment and income level, and among age, educational attainment and age, income level significant with physical violence experiences? ; and is the interaction between age and educational attainment, age and income level, educational attainment and income level, and among age, educational attainment and age, income level significant with psychological violence experiences? Literature Review The preponderance of domestic violence, in any form, across cultures gave impetus for the creation of legal policies for its prevention, efficient prosecution of the perpetrators, and effective programs of advocacy for the victims. However, legal advocacies are only focused on women for men are typically perceived as the doers of domestic violence (Pournaghash-Tehrani and Feizabadi, 2007). In this connection, studies accounted the significant correlation of socio-demographic factors such as age, educational attainment, income level, socio-economic status, and substance abuse with the occurrence of domestic violence (Pournaghash-Tehrani and Feizabadi, 2007). Meanwhile, as revealed by contemporary researches conducted in the United States and Great Britain, men are also victims of domestic violence at least as often as women. In fact, based on statistical reports in Western countries, about 20% to 30% of domestic violence like punching, throwing objects, biting, slapping an biting are done by women towards their male partners (Pournaghash-Tehrani and Feizabadi, 2007). Moreover, the meta-analysis conducted by Archer in 2000 and 2002 on eighty five marital conflict studies divulged that women have higher tendency for physical violence due to stress levels than men (Pournaghash-Tehrani and Feizabadi, 2007). Aside from physical violence, women are also capable of psychological violence through oral arguments towards their husbands. Further, Hindin and Adair in 2002, Jeyaseelan et al. in 2004, and Perez et al. in 2006, exposed that regardless of gender, low level of education contributes to the occurrence of domestic violence in marital relations (Pournaghash-Tehrani and Feizabadi, 2007). Also, Jeyaseelan et al. argued that even though domestic violence is not limited to a particular social class, it is of frequent occurrence among the poor (Pournaghash-Tehrani and Feizabadi, 2007). On the other hand, Perez et al. reported that incidences of domestic violence are more often to take place in young couples than in older couples (Pournaghash-Tehrani and Feizabadi, 2007). The inevitable fact that women are also perpetrators of physical or psychological violence led to growing consciousness in supporting the notion of gender symmetry in domestic violence through intensive researches. Since most studies are done on behalf of female victims, socio-demographic attributes of male victims need to be further investigated. As such, the characteristics of male victims susceptible to domestic violence and its implications can deeply be explored. Materials and Methods An author-made questionnaire was utilized as instrument in the determination of domestic violence. The instrument has thirteen and twenty four items for the evaluation of psychological and physical violence respectively. Each item was formulated based on the available literature in the assessment of violence. Also, each item was rated based on five-point Likert-type scale. In line with this, the validity of the instrument was evaluated by co-administering with the Conflict Tactic Scale in a hundred of couples. The correlation computed between the two instrument was +0. 89 indicating the high validity of the author-made questionnaire (Pournaghash-Tehrani and Feizabadi, 2007). On the other hand, the measured Cronbach’s Alpha for the consistency of the devised instrument was +0. 81 (Pournaghash-Tehrani and Feizabadi, 2007). In 2006, the devised instrument was administered to one hundred twenty male victims of domestic violence from four family courts in Iran (Pournaghash-Tehrani and Feizabadi, 2007). The subjects were randomly and voluntarily selected, and were informed that they are free to move out from the study anytime they want. They were also oriented on the purpose of the study and that any information will be treated with high regards of confidentiality. Then multivariate analysis of variance or MANOVA and Scheffe test were employed to assess the effects of socio-demographic factors and their interactions to the incidence of physical and psychological violence. Results and Discussion Repondents From twenty five to eighty years old was the age range of the samples wherein among them 40% has education above high school diploma, 25% earned less than high school diploma, 20% earned above high school diploma, and 15% has a high school diploma. In terms of monthly income, 30% has above $590, 35% has $160-$380, 29% has $380-$590, and 6% has below $160 salary. Age and Domestic Violence It was found that age has a significant effect on the incidence of physical violence. As showed by the Scheffe test, men of ages thirty five to fifty have the highest rate of physical violence experience. In terms of psychological violence, age has significance in the incidence of denying choices and cutting off marital intercourse. Additionally, based on Scheffe test cessation of marital intercourse was mainly observed among thirty five to fifty years old men while denying choices was mainly observed among men of sixty five to eighty years of ages. Educational Attainment and Domestic Violence Based on MANOVA, educational attainment has significant effect on throwing of objects. Through Scheffe test, it was found that men with Bachelor’s degree were most often victimized by object thrown. In terms of psychological violence, educational attainment has significance on the incidence of denying choices, cessation of marital intercourse, and devaluation of work. As the Scheffed test showed, denying of choices was much observed in men with Bachelor’s degree while cessation of marital status was mainly observed to men with low educational attainment. Also, devaluation of work was commonly observed among men with diploma. Level of Income, Interactive Effects and Domestic Violence Although the study failed to prove any connection between domestic violence and level of income, the interactive effects of age, educational attainment, and income level have significance with the incidence of hitting. The Scheffe test showed that physical violence was generally experienced by thirty five to fifty years old men with Master’s level of education, and above $590 monthly income. With regards to psychological violence, the interactive effects of age and educational attainment were significant to denying choices. This type of physical violence was mainly observed in men with bachelor’s degree and of above sixty years of age. Moreover, the interactive effects of age and level of income has significance with the incidence of forced household chores task, devaluation of work, and denying choices. The study revealed that: forced household chores task was mostly observed in men with $380 to $590 monthly income within thirty five to fifty years old range; devaluation of work was mainly observe in men with the ages twenty to thirty five years old earning $380 to $590 per month; and denying choices was observed prevalently in men of fifty to sixty five years of ages earning $160 to $380 monthly. Meanwhile, the interactive effects of age, educational attainment, and income level were significant with forced household chores task. This relationship was mainly observed among men with Bachelor’s degrees, of thirty five to fifty ages, and earning $380-$590 monthly. Analysis Even though this study is unique and very revealing in the sense that this was the first research conducted in Iran with respect to the domestic violence committed by women towards their respective partners, there are also weaknesses and limitations. First, the validity and consistency of the author-made questionnaire as the singly instrument utilized to measure the presence and extent of domestic violence is of great question. The validity and consistency of the author-made questionnaire were based solely on the validity and consistency correlations with the Conflict Tactic Scale which is commonly used in the assessment of domestic violence against women. In addition, there are other instruments available for the evaluation of domestic violence such as the Partner-Abused Scale, Abusive Behavior Inventory, and Index of Marital Satisfaction. The validity, reliability, and consistency of these instruments have been verified and established for a long time. Since these available instruments on violence are typically used for the assessment of violence against women, it is then invalid to construct an instrument specific for male victims based only on one of these instruments. Thus, there was a possible bias on the construction of the instrument utilized in this study that probably served as source of error in data collection. Furthermore, the Conflict Tactic Scale which is the solely basis of the author-made questionnaire was tested primarily through the researches conductive in the Western and in some European Countries, hence, cultural differences may possibly serve as interference in the study. Even though domestic violence is ubiquitous across cultures, but cultural factors may influence socio-demographic attributes of the subjects of the study. As such, the validity and reliability of a particular instrument in a specific nation may not hold true for another country. In this line of reasoning, the correlations revealed by this research on socio-demographic characteristics and domestic violence on men may only be valid and reliable with respect to the populations of their own country. Although the results seemed to be comparable with the results of studies conducted in different countries, the authors failed to discuss crucial aspects of those studies in relation to their study like the instrument used and statistical treatment applied. Result comparison among conducted researches with different research design and methodology would result to bias generalization. In fact, in meta-analysis or the integration of the results of several studies, only researches with logically designed methodology and with validated data are included in order to derive a valid generalization (Wolf, 1986). Similarly, by comparing the results of this study with other researches of different research designs so as to make it credible would lead to erroneous generalization. References Pournaghash-Tehrani, S. and Feizabadi, Z. (2007). Comparing Demographic Characteristics of Male Victims of Domestic Violence. Journal of Applied Science, 7(14): 1930-1935. Wolf, F. M. (1986). Meta-Analysis: Quantitative Methods for Research Synthesis. Michigan: Sage Publication.

EMI and the CT Scanner Essay Essays

EMI and the CT Scanner Essay Essays EMI and the CT Scanner Essay Paper EMI and the CT Scanner Essay Paper In early 1972 there was considerable dissension among top direction at EMI Ltd. the UKbased music. electronics. and leisure company. The topic of the contention was the CT scanner. a new medical diagnostic imagination device that had been developed by the group’s Central Research Laboratory ( CRL ) . At issue was the determination to come in this new concern. thereby establishing a variegation move that many felt was necessary if the company was to go on to thrive. Complicating the job was the fact that this radical new merchandise would non merely take EMI into the fast-changing and extremely competitory medical equipment concern. but would besides necessitate the company to set up operations in North America. a market in which it had no anterior experience. In March 1972 EMI’s board was sing an investing proposal for ?6 million to construct CT scanner fabricating installations in the United Kingdom. Development of the CT Scannercompany background and historyEMI Ltd traces its beginnings back to 1898. when the Gramophone Company was founded to import records and gramophones from the United States. It shortly established its ain fabrication and recording capablenesss. and after a 1931 amalgamation with its major challenger. the Columbia Gramophone Company. emerged as the Electric and Musical Industries. Ltd. EMI Ltd rapidly earned a repute as an aggressive technological pioneer. developing the automatic record modifier. two-channel records. magnetic recording tape. and the innovator commercial telecasting system adopted by the BBC in 1937. Get downing in 1939. EMI’s R A ; D capablenesss were redirected by the war attempt toward the development of fuses. airborne radio detection and ranging. and other sophisticated electronic devices. The company emerged from the war with an electronics concern. mostly geared to defenserelated merchandises. every bit good as its traditional amusement concerns. The passage to peacetime was peculiarly hard for the electronics division. and its hapless public presentation led to efforts to prosecute new industrial and consumer applications. EMI did some exciting pioneering work. and for a piece held hopes of being Britain’s taking computing machine company. Market leading in major electronics applications remained elusive. nevertheless. while the music concern boomed. The 1955 acquisition of Capitol Records in the United States. and the subsequent success of the Beatles and other entering groups under contract to EMI. put the company in a really strong fiscal place as it ent ered the seventiess. In 1970 the company had earned ?21 million before revenue enhancement on gross revenues of ?215 million. and although extraordinary losingss halved those net incomes in 1971. the company was optimistic for a return to old net income degrees in 1972 ( see exhibits 10. 1 to 10. 3 for EMI’s fiscal public presentation ) . Around that clip. a alteration in top direction signaled a alteration in corporate scheme. John Read. an accountant by developing and antecedently gross revenues manager for Ford of Great Britain. was appointed main executive officer after merely four old ages in the company. Read recognized the risky. even fickle. nature of the music concern. which accounted for two-thirds of EMI’s gross revenues and net incomes. In an attempt to alter the company’s strategic balance. he began to deviate some of its significant hard currency flow into legion acquisitions and internal developments. To promote internal invention. Read established a research fund that was to be used to finance advanced developments outside the company’s immediate involvements. Among the first undertakings financed was one proposed by Godfrey Hounsfield. a research scientist in EMI’s Central Research Laboratories ( CRL ) . Hounsfield’s proposal opened up an chance for the company to diversify in the aggressive medical electronics field. ct scanning: the construct In simple footings. Hounsfield’s research proposal was to analyze the possibility of making a threedimensional image of an object by taking multiple X-ray measurings of the object from different angles. so utilizing a computing machine to retrace a image from the informations contained in 100s of overlapping and crossing X-ray pieces. The construct became known as computerized imaging ( CT ) . Although computerized imaging represented a conceptual discovery. the engineerings it harnessed were rather good known and understood. Basically. it linked X-ray. informations processing. and cathode beam tubing show engineerings in a complex and precise mode. The existent development challenge consisted of incorporating the mechanical. electronic. and radiographic constituents into an accurate. dependable. and sensitive system. Figure 10. 1 provides a conventional representation of the EMI scanner. exemplifying the linkage of the three engineerings. every bit good as the patient managing table and X-ray gauntry. Advancement was rapid. and clinical tests of the CT scanner were under manner by late 1970. To capture the image of multiple pieces of the encephalon. the scanner went through a translate-rotate sequence. as illustrated in figure 10. 2. The X-ray beginning and sensor. located on opposite sides of the patient’s caput. were mounted on a gauntry. After each scan. or â€Å"translation. † had generated an X-ray image consisting 160 informations points. the gauntry would revolve 1 ° and another scan would be made. This process would go on through 180 interlingual renditions and rotary motions. hive awaying a sum of about 30. 000 information points. Since the detected strength of an X-ray varies with the stuff through which it passes. the information could be reconstructed by the computing machine into a threedimensional image of the object that distinguished bone. tissue. H2O. fat. and so on. At about the clip of the CT clinical tests. John Powell. once pull offing manager of Texas Instrument’s English subordinate. joined EMI as proficient manager. He shortly became positive that the hapless profitableness of the unmilitary electronics concern was due to the diffusion of the company’s 2. 500-person R A ; D capableness over excessively many diverse small-volume lines. In his words. â€Å"EMI was devoted to excessively many merchandises and dedicated to excessively few. † Because the CT scanner undertaking built on the company’s significant and well-established elect ronics capableness. Powell believed it gave EMI an of import chance to come in an exciting new field. He felt that this was precisely the type of attempt in which the company should be prepared to put several million lbs. Diagnostic Imaging IndustryDuring the first half of the 20th century. diagnostic information about internal variety meats and maps was provided about entirely by conventional X-ray scrutiny. but in the sixtiess hostemostel. com and 1970s. several new imaging techniques emerged. When the CT scanner was announced. three other of import engineerings existed: X ray. atomic. and ultrasound. EMI direction believed its CT scanner would displace bing diagnostic imagination equipment in merely a few applications. specifically head and encephalon imagination. X ray In 1895 Wilhelm Roentgen discovered that beams generated by a cathode beam tubing could perforate solid objects and make an image on movie. Over the following 40 to 50 old ages. X-ray equipment was installed in about every health care installation in the universe. Despite its several restrictions ( chiefly due to the fact that item was obscured when 3-dimensional characteristics were superimposed on a planar image ) . X raies were universally used. In 1966 a Surgeon General’s study estimated that between one-third and one-half of all important medical determinations in the United States depended on reading of X-ray movies. That state entirely had more than 80. 000 X-ray installings in operation. executing about 150 million processs in 1970. The X-ray market was dominated by five major planetary companies. Mhos of West Germany was estimated to hold 22 per centum of the universe market. N. V. Philips of the Netherlands had 18 per centum. and Compagnie Generale de Radiologie ( CG E ) . subordinate of the Gallic elephantine Thomson Brandt. held 16 per centum. Although General Electric had an estimated 30 per centum of the big US market. its weak place abroad gave it merely 15 per centum of the universe market. The 5th largest company was Picker. with 20 per centum of the US market. but less than 12 percent worldwide. The size of the US market for X-ray equipment was estimated at $ 350 million in 1972. with an extra $ 350 million in X-ray supplies. The United States was thought to stand for 35– 40 % of the universe market. Despite the adulthood of the merchandise. the X-ray market was turning by about 10 % yearly in dollar footings during the early 1970s. A conventional X-ray system represented a major capital outgo for a infirmary. with the mean system bing more than $ 100. 000 in 1973.In the mid-1960s a atomic diagnostic imagination process was developed. Radioisotopes with a short radioactive life were projected into the organic structure. detected and monitored on a screen. so recorded on movie or stored on a tape. Still in an early phase of development. this engineering was used to complement or. in some cases. replace a conventional X-ray diagnosing. Both inactive and dynamic images could be obtained. Following the open uping development of this field by Nuclear-Chicago. which sold the first atomic gamma camera in 1962. several other little rivals had entered the field. notably Ohio Nuclear. By the late sixtiess larger companies such as Picker were acquiring involved. and in 1971 GE’s Medical Systems Division announced programs to come in the atomic medical specialty field. As new rivals. big and little. entered the market. competition became more aggressive. The mean atomic camera and informations processing system sold for approximately $ 75. 000. By 1973. cargos of atomic imaging equipment into the US market were estimated to be over $ 50 million. Ultrasound had been used in medical diagnosing since the 1950s. and the engineering advanced significantly in the early 1970s. allowing better-defined images. The technique involves conveying sonic moving ridges and picking up the reverberations. which when converted to electric energy could make images. Air and bone frequently provide an acoustic barrier. restricting the usage of this technique. But because the patient was non exposed to radiation. it was widely used as a diagnostic tool in OBs and gynaecology. In 1973 the ultrasound market was really little. and merely a few little companies were reported in the field. Picker. nevertheless. was rumored to be making research in the country. The cost of the equipment was expected to be less than half that of a atomic camera and support system. and possibly a 3rd to a one-fourth that of an X-ray machine. Because of its size. edification. progressivity. and entree to financess. the US medical market clearly represented the major chance for a new device such as the CT scanner. EMI direction was unsure about the gross revenues potency for their new merchandise. nevertheless. As of 1972. there were about 7. 000 infirmaries in the United States. runing from bantam rural infirmaries with fewer than 10 beds to giant learning establishments with 1. 000 beds or more ( see table 10. 1 ) . Since the monetary value of the EMI Scanner was expected to be around $ 400. 000. merely the largest and financially strongest short-run establishments would be able to afford one. But the company was encouraged by the enthusiasm of the doctors who had seen and worked with the scanner. In the sentiment of one prima American brain doctor. at least 170 machines would be required by major US infirmaries. Indeed. he speculated. the clip might come when a brain doctor would experience ethically compelled to order a CT scan before doing a diagnosing. During the 1960s the radiology sections in many infirmaries were recognized as of import money-making operations. Increasingly. radiotherapists were able to committee equipment makers to construct specially designed ( frequently esoteric ) X-ray systems and applications. As their budgets expanded. the size of the US X ray market grew from $ 50 million in 1958 to $ 350 million in 1972. Of the 15. 000 radiotherapists in the United States. 60 per centum were chiefly based in offices and 40 per centum in infirmaries. Small incursion of private clinics was foreseen for the CT scanner. Apart from these wide statistics.EMI had small ability to calculate the potency of the US market for scanners. EMI’s Investment Decisionconflicting direction positionsBy late 1971 it was clear that the clinical tests were successful and EMI direction had to make up ones mind whether to do the investing required to develop the CT scanner concern. One group of senior directors felt that direct EMI engagement was unwanted for three grounds. First. EMI lacked medical merchandise experience. In the early 1970s EMI offered merely two really little medical merchandises. a patient-monitoring device and an infrared thermography device. which together represented less than 0. 5 per centum of the company’s gross revenues. Second. they argued that the fabrication procedure would be rather different from EMI’s experience. Most of its electronics work had been in the occupation store manner required in bring forthing little Numberss of extremely specialized defence merchandises on cost-plus authorities contracts. In scanner production. most of the constituents were purchased from subco ntractors and had to be integrated into a operation system. Finally. many believed that without a working cognition of the North American market. where most of the demand for scanners was expected to be. EMI might happen it really hard to construct an effectual operation from abrasion. Among the strongest oppositions of EMI’s self-development of this new concern was one of the scanner’s earliest patrons. Dr Broadway. caput of the Central Research Laboratory. He emphasized that EMI’s possible rivals in the field had well greater proficient capablenesss and resources. As the major advocate. John Powell needed converting market information to counter the critics. In early 1972 he asked some of the senior directors how many scanners they thought the company would sell in its first 12 months. Their first estimation was five. Powell told them to believe once more. They came back with a figure of 12. and were once more sent back to reconsider. Finally. with an estimation of 50. Powell felt he could travel to bat for the ?6 million investing. since at this gross revenues degree he could project fine-looking net incomes from twelvemonth one. He so prepared an statement that justified the scanner’s tantrum with EMI’s overall aims. and outli ned a basic scheme for the concern. Powell argued that self-development of the CT scanner represented merely the kind of vehicle EMI had been seeking to supply some focal point to its development attempt. By definition. variegation off from bing product-market countries would travel the company into slightly unfamiliar district. but he steadfastly believed that the fiscal and strategic final payments would be immense. The merchandise offered entree to planetary markets and an entry into the moneymaking medical equipment field. He felt the company’s aim should be to accomplish a significant portion of the universe medical electronics concern non merely in diagnostic imagination. but besides through the extension of its engineerings into computerized patient planning and radiation therapy. Powell claimed that the expertness developed by Hounsfield and his squad. coupled with protection from patents. would give EMI three or four old ages. and possibly many more. to set up a solid market place. He argued that investings should be made rapidly and boldly to maximise the market portion of the EMI scanner before rivals entered. Other options. such as licensing. would hinder the development of the scanner. If the licensees were the major Xray equipment providers. they might non advance the scanner sharply since it would cannibalise their gross revenues of X-ray equipment and consumables. Smaller companies would miss EMI’s sense of committedness and urgency. Besides. licensing would non supply EMI with the major strategic variegation it was seeking. It would be. in Powell’s words. â€Å"selling our birthright. † the proposed schemeBecause the CT scanner incorporated a complex integrating of some engineerings in which EMI had merely limited expertness. Powell proposed that the fabrication scheme should trust to a great extent on outside beginnings of those constituents instead than seeking to develop the expertness internally. This attack would non merely minimise hazard. but would besides do it possible to implement a fabrication plan quickly. He proposed the construct of developing assorted â€Å"centers of excellence† both inside and outside the company. doing each responsible for the continued high quality of the subsystem it manufactured. For illustration. within the EMI UK organisation a unit called SE Labs. which manufactured instruments and shows. would go the centre of excellence for the scanner’s sing console and show control. Pantak. an EMI unit with a capableness in X-ray tubing assembly. would go the centre of excellence for the X-ray coevals and sensing subsystem. An outside seller with which the company had worked in developing the scanner would be the centre of excellence for informations processing. Finally. a freshly created division would be responsible for organizing these subsystem makers. incorporating the assorted constituents. and piecing the concluding scanner at a company installation in the town of Hayes. non far from the CRL site. Powell emphasized that the low initial investing was possible because most of the constituents and subsystems were purchased from contractors and sellers. Even internal centres of excellence such as SE Labs and Pantak assembled their subsystems from purchased constituents. Overall. outside sellers accounted for 75–80 per centum of the scanner’s fabrication cost. Although Powell felt his agreement greatly reduced EMI’s hazard. the ?6 hostemostel. com million investing was a significant 1 for the company. stand foring about half the financess available for capital investing over the approaching twelvemonth. ( See exhibit 10. 2 for a balance sheet and exhibit 10. 3 for a jutting financess flow. ) The engineering scheme was to maintain CRL as the company’s centre of excellence for design and package expertness. and to utilize the significant net incomes Powell was projecting from even the earliest gross revenues to keep technological leading place. Powell would personally head up a squad to develop a selling scheme. Clearly. the United States had to be the chief focal point of EMI’s selling activity. Its neuroradiologists were regarded as universe leaders and tended to welcome technological invention. Furthermore. its establishments were more commercial in their mentality than those in other states and tended to hold more available financess. Powell planned to put up a US gross revenues subordinate every bit shortly as possible. enrolling gross revenues and service forces familiar with the North American health care market. Given the involvement shown to day of the month in the EMI scanner. he did non believe there would be much trouble in deriving the attending and involvement of the medical community. Geting the $ 400. 000 orders. nevertheless. would be more of a challenge. In simple footings. Powell’s gross revenues scheme was to acquire machines into a few esteemed mention infirmaries. so construct from that base. the determinationIn March 1972 EMI’s main executive. John Read. considered Powell’s proposal in readying for a board meeting. Be this the variegation chance he had been trusting for? What were the hazards? Could they be managed? How? If he decided to endorse the proposal. what sort of an execution plan would be necessary to guarantee its eventual success? Case BThe twelvemonth 1977 looked like it would be a really good one for EMI Medical Inc. . a North American subordinate of EMI Ltd. EMI’s CT scanner had met with tremendous success in the American market. In the three old ages since the scanner’s debut. EMI medical electronics gross revenues had grown to ?42 million. Although this represented merely 6 per centum of entire gross revenues. this new concern contributed pretax net incomes of ?12. 5 million. about 20 per centum of the corporate sum ( exhibit 10. 4 ) . EMI Medical Inc. was thought to be responsible for about 80 per centum of entire scanner volume. And with an order backlog of more than 300 units. the hereafter seemed rose-colored. Despite this formidable success. senior direction in both the subordinate and the parent company were concerned about several developments. First. this fast-growth field had attracted more than a twelve new entrants in the past two old ages. and technological progresss were happeni ng quickly. At the same clip. the turning political argument over infirmary cost containment frequently focused on $ 500. 000 CT scanners as an illustration of questionable infirmary disbursement. Finally. EMI was get downing to experience some internal organisational strains. Entry Decision merchandise launchFollowing months of argument among EMI’s top direction. the determination to travel in front with the EMI Scanner undertaking was assured when John Read. the company CEO. gave his support to Dr Powell’s proposal. In April 1972 a formal imperativeness proclamation was greeted by a response that could merely be described as overpowering. EMI was flooded with enquiries from the medical and fiscal communities. and from most of the big diagnostic imagination companies desiring to licence the engineering. enter into joint ventures. or at least administer the merchandise. The response was that the company had decided to come in the concern straight itself. Immediately action was implemented to set Dr Powell’s fabrication scheme into operation. Manufacturing installations were developed and provide contracts drawn up with the aim of get downing cargos within 12 months. In May. Godfrey Hounsfield. the superb EMI scientist who had developed the scanner. was dispatched to the US accompanied by a taking English brain doctor. The American specializers with whom they spoke confirmed that the scanner had great medical importance. Interest was running high in the medical community. In December. EMI mounted a show at the one-year meeting of the Radiological Society of North America ( RSNA ) . The exhibit was the high spot of the show. and boosted management’s assurance to set up a US gross revenues company to perforate the American medical market. us market entry In June 1973. with an impressive heap of gross revenues leads and enquiries. a little gross revenues office was established in Reston. Virginia. place of the freshly appointed US gross revenues subdivision director. Mr Gus Pyber. Earlier that month the first North American caput scanner had been installed at the esteemed Mayo Clinic. with a 2nd machine promised to the Massachusetts General Hospital for tests. Interest was high. and the new gross revenues force had small trouble acquiring into the offices of taking radiotherapists and brain doctors. By the terminal of the twelvemonth. nevertheless. Mr Pyber had been fired in a difference over appropriate disbursal degrees. and James Gallagher. a former selling director with a major drug company. was hired to replace him. One of Gallagher’s first stairss was to convert the company that the Chicago country was a far better location for the US office. It allowed better service of a national market. was a major centre for medical electronics companies. and had more convenient linkages with London. This last point was of import since all major strategic and policy determinations were being made straight by Dr Powell in London. During 1974. Gallagher concentrated on recruiting and developing his three-man gross revenues force and two-man service organisation. The cost of keeping each salesman on the route was estimated at $ 50. 000. while a serviceman’s wage and disbursals at that clip were about $ 35. 000 yearly. The production rate for the scanner was running at a rate of merely three or four machines a month. and Gallagher saw small point in developing a immense gross revenues force to sell a merchandise for which supply was limited. and involvement apparently boundless. In this seller’s market the company developed some policies that were new to the industry. Most notably. they required that the client sedimentation tierce of the purchase monetary value with the order to vouch a topographic point in the production agenda. Gross saless leads and questions were followed up when the gross revenues force could acquire to them. and the general attitude of the company seemed to hold slightly of a â€Å"take it or go forth it† tone. It was in this period that EMI developed a repute for haughtiness in some parts of the medical profession. However. by June 1974 the company had delivered 35 scanners at $ 390. 000 each. and had another 60 orders in manus. Developing Challengescompetitory challengeToward the terminal of 1974. the first competitory scanners were announced. Unlike the EMI scanner. the new machines were designed to scan the organic structure instead than the caput. The Acta- Scanner had been developed at Georgetown University’s Medical Center and was manufactured by a little Maryland company called Digital Information Sciences Corporation ( DISCO ) . Technologically. it offered small progress over the EMI scanner except for one of import characteristic. Its gauntry design would suit a organic structure instead than a caput. While specifications on scan clip and image composing were indistinguishable to those of the EMI scanner. the $ 298. 000 monetary value tickets gave the Acta-Scanner a large advantage. peculiarly with smaller infirmaries and private practicians. The DeltaScan offered by Ohio Nuclear ( ON ) represented an even more formidable challenge. This caput and organic structure scanner had 256 ? 256 pels compared with EMI’s 160 ? 160. and promised a 21/2-minute scan instead than the 41/2-minute scan clip offered by EMI. ON offered these superior characteristics on a unit priced $ 5. 000 below the EMI scanner at $ 385. 000. Many directors at EMI were surprised by the velocity with which these merchandises had appeared. hardly two old ages after the EMI scanner was exhibited at the RSNA meeting in Chicago. and 18 months after the first machine was installed in the Mayo Clinic. The beginning of the challenge was besides interesting. DISCO was a bantam private company. and ON contributed about 20 per centum of its parent Technicare’s 1974 gross revenues of $ 50 million. To some. the biggest surprise was how closely these competitory machines resembled EMI’s ain scanner. The complex wall of patents had non provided a really abiding defence. ON tackled the issue straight in its 1975 one-year study. After denoting that $ 882. 200 had been spent in Technicare’s R A ; D Center to develop DeltaScan. the study stated: Patents have non played a important function in the development of Ohio Nuclear’s merchandise line. and it is non believed that the cogency or invalidness of any patents known to be is material to its current market place. However. the engineerings on which its merchandises are based are sufficiently complex and application of patent jurisprudence sufficiently indefinite that this belief is non free from all uncertainty. The challenge represented by these new competitory merchandises caused EMI to rush up the proclamation of the organic structure scanner Dr Hounsfield had been working on. The new CT 5000 theoretical account incorporated a second-generation engineering in which multiple beams of radiation were shot at multiple sensors. instead than the individual pencil beam and the individual sensor of the original scanner ( see exhibit 10. 5 ) . This technique allowed the gauntry to revolve 10 ° instead than l ° after each interlingual rendition. cutting scan clip from 41/2 proceedingss to 20 seconds. In add-on. the multiple-beam emanation besides permitted a finer image declaration by increasing the figure of pels from 160 ? 160 to 320 ? 320. Priced over $ 500. 000. the CT 5000 received a standing ovation when Hounsfield demonstrated it at the radiological meetings held in Bermuda in May 1975. Despite EMI’s reaffirmation of its leading place. aggressive competitory activity continued. In March 1975. Pfizer Inc. . the $ 1. 5 billion drug giant. announced it had acquired the fabrication and selling rights for the Acta-Scanner. EMI was so runing at an one-year production rate of 150 units. and ON had announced programs to duplicate capacity to 12 units per month by early 1976. Pfizer’s capacity programs were unknown. The most dramatic competitory disclosure came at the one-year RSNA meeting in December 1975. when six new rivals displayed CT scanners. Although none of the fledglings offered immediate bringing. all were booking orders with bringing dates up to 12months out on the footing of their spec sheets and paradigm or mock-up equipment exhibits. Some of the new entrants ( Syntex. Artronix. and Neuroscan ) were smaller companies. but others ( General Electric. Picker. and Varian ) were major medical electronics rivals. Possibly most impressive was the General Electric CT/T scanner. which took the infant engineering into its 3rd coevals ( see exhibit 10. 6 ) . By utilizing a 30 °-wide pulsed fan X-ray beam. the GE scanner could avoid the time-consuming â€Å"translate-rotate† sequence of the firstand second-generation scanners. A individual uninterrupted 360 ° expanse could be completed in 4. 8 seconds. and the resulting image was reconstructed by the computing machine in a 320 ? 320 pel matrix on a cathode beam tubing. The unit was priced at $ 615. 000. Clinical tests were scheduled for January. and cargo of production units was being quoted for mid-1976. The reaching of GE on the skyline signaled the beginning of a new competitory game. With a 300-person gross revenues force and a service web of 1. 200. GE clearly had selling musculus. They had reputedly exhausted $ 15 million developing their third-generation scanner. and were go oning to pass at a rate of $ 5 million yearly to maintain in front technologically. During 1975. one industry beginning estimated. about 150 new scanners were installed in the US. and more than twice as many orders entered. ( Orders were house. since most were secured with brawny front-end deposits. ) Overall. orders were split reasonably equally between encephalon and organic structure scanners. EMI was thought to hold accounted for more than 50 per centum of orders taken in 1975. ON for about 30 per centum. Market size and growingAccurate appraisals of market size. growing rate. and competitors’ portions were hard to obtain. The undermentioned represents a sample of the widely changing prognosiss made in late 1975: Wall Street was clearly enamored with the industry chances ( Technicare’s stock monetary value rose from 5 to 22 in six months ) and analysts were foretelling an one-year market potency of $ 500 million to $ 1 billion by 1980. Frost and Sullivan. nevertheless. saw a US market of merely $ 120 million by 1980. with 10 old ages of cumulative gross revenues merely making $ 1 billion by 1984 ( 2. 500 units at $ 400. 000 ) . Some prima radiotherapists suggested that CT scanners could be standard equipment in all short-run infirmaries with 200 beds or more by 1985. Technicare’s president. Mr R. T. Grimm. calculate a world-wide market of over $ 700 million by 1980. of which $ 400 million would be in the US. Despite the proficient restrictions of its first-generation merchandise. Pfizer said it expected to sell more than 1. 500 units of its Acta-Scanner over the following five old ages. Within EMI. market prognosiss had changed well. By late 1975. the estimation of the US market had been boosted to 350 units a twelvemonth. of which EMI hoped to retain a 50 per centum portion. Management was acutely cognizant of the trouble of calculating in such a disruptive environment. nevertheless. international enlargementNew rivals besides challenged EMI’s places in markets outside the US. Siemens. the $ 7 billion West German company. became ON’s international distributer. The distribution understanding appeared to be one of short-run convenience for both parties. since Siemens acknowledged that it was developing its ain CT scanner. Philips. excessively. had announced its purpose to come in the field. Internationally. EMI had maintained its basic scheme of traveling direct to the national market instead than working through local spouses or distributers. Although all European gross revenues had originally been handled out of the UK office. it rapidly became apparent that local service staffs were required in most states. Soon separate subordinates were established in most Continental European states. typically with a twosome of salesmen. and three or four military mans. Elsewhere in the universe. salesmen were frequently attached to EMI’s bing music organisation in that state ( e. g. . in South Africa. Australia. and Latin America ) . In Japan. nevertheless. EMI signed a distribution understanding with Toshiba which. in October 1975. submitted the largest individual order to day of the month: a petition for 33 scanners. EMI in 1976: Scheme and Challengesemi’s state of affairs in 1976By 1976 the CT scanner concern was germinating quickly. but. as the consequences indicated. EMI had done highly good financially ( exhibit 10. 5 ) . In reexamining developments since the US market entry. the followers was clear: While smaller rivals had challenged EMI slightly earlier than might hold been expected. none of the large diagnostic imagination companies had brought its scanner to market. even four old ages after the original EMI scanner proclamation. While engineering was germinating quickly. the expertness of Hounsfield and his CRL group. and the aggressive reinvestment of much of the early net incomes in R A ; D. gave EMI a strong technological place. While market size and growing were extremely unsure. the potency was unimpeachably much larger than EMI had forecast in their early programs. In all. EMI was good established. with a strong and turning gross revenues volume and a good proficient repute. The company was unimpeachably the industry leader. Nonetheless. in the visible radiation of all the developments. the strategic undertakings confronting EMI in 1976 differed well from those of earlier old ages. The undermentioned paragraphs outline the most of import challenges and jobs confronting the company in this period. strategic precedencesEMI’s first gross revenues precedence was to protect its bing extremely seeable and esteemed client base from rivals. When its second-generation scanner was introduced in mid-1975. EMI promised to upgrade without charge the first-generation equipment already purchased by its established clients. Although each of these 120 ascents was estimated to be EMI $ 60. 000 in constituents and installing costs. the US gross revenues organisation felt that the disbursal was indispensable to keep the assurance and good religion of this of import nucleus group of clients. To keep its leading image. the US company besides expanded its service organisation well. Get downing in early 1976. new regional and territory gross revenues and service offices were opened with the aim of supplying clients with the best service in the industry. A typical one-year service contract cost the hospital $ 40. 000 per scanner. By year’s terminal. the company boasted 20 service centre s with 150 service applied scientists – a ratio that represented one military man for every two or three machines installed. The gross revenues force by this clip had grown to 20. and was much more client oriented. Another of import undertaking was to better bringing public presentation. The interval between order and promised bringing had been lengthening ; at the same clip. promised bringing day of the months were frequently missed. By late 1975. it was non unusual for a 6-month promise to change over into a 12- or 15month existent bringing clip. Fortunately for EMI. all CT makers were in backorder and were offering drawn-out bringing day of the months. However. EMI’s hapless public presentation in meeting promised day of the months was aching its repute. The company responded by well spread outing its production installations. By mid-1976 there were six fabrication locations in the UK. yet because of go oning jobs with component providers. combined capacity for caput and organic structure scanners was estimated at less than 20 units a month.Organizational and forces issuesAs the US gross revenues organisation became progressively frustrated. they began pressing top direction to fabricate scanners in North America. Believing that the merchandise had reached the necessary degree of adulthood. Dr Powell judged that the clip was mature to set up a US works to manage at least concluding assembly and trial operations. A Northbrook. Illinois site was chosen. Powell had become EMI’s pull offing manager and was more determined than of all time to do the new medical electronics concern a success. A capable director was urgently needed to head the concern. peculiarly in position of the rapid developments in the critical North American market. Consequently. Powell was delighted when Normand Provost. who had been his foreman at Texas Instruments. contacted him at the Bermuda radiological meeting in March 1975. He was hired with the hope that he could construct a stronger. more incorporate US company. With the Northbrook works scheduled to get down operations by mid-1976. Normand Provost began engaging skilled production forces. A Northbrook merchandise development centre was besides a vision of Provost’s to let EMI to pull on US proficient expertness and experience in solid province electronics and informations processing. and the company began seeking people with strong technological and scientific backgrounds. Having hired Provost. Dr Powell made several of import organisational alterations aimed at easing the medical electronics business’s growing and development. In the UK. he announced the creative activity of a separate medical electronics group. This allowed the separate operating companies. EMI Medical Ltd ( antecedently known as the X-Ray Systems Division ) . Pantak ( EMI ) Ltd. SE Labs ( EMI ) Lt. . and EMI Meterflow Ltd. to be grouped together under a individual group executive. John Willsher. ( See exhibit 10. 6. ) At last. a more incorporate scanner concern seemed to be emerging organizationally. The US gross revenues subordinate was folded into a new company. EMI Medical Inc. . but continued to run as a separate entity. The purpose was to develop this company as an integrated diversified medical electronics operation. Jim Gallagher. the general director of the US operations. was fired and Bob Hagglund became president of EMI Medical Inc. While Gallagher had been an effectual salesman. Powell thought the company needed a more rounded general director in its following stage of enlargement. Hagglund. antecedently executive frailty president of G. D. Searle’s diagnostic concern. seemed to hold the broader background and mentality required to pull off a larger incorporate operation. He reported through Provost back to Dr Powell in the UK. While Provost’s initial assignment was to set up the new fabrication and research installations in the US. it was widely assumed within EMI that he was being groomed to take duty for the company’s medical electronics concern s worldwide. However. in April 1976. while sing London to discourse advancement. Provost died of a bosom onslaught. As a consequence. the US and UK organisations reported individually to Dr Powell. merchandise variegationSince EMI wished to utilize the scanner as a agency to go a major force in medical electronics. Powell argued that some bold external moves were needed to protect the company’s leading place. In March 1976. EMI acquired for $ 2 million ( ?1. 1 million ) SHM Nuclear Corporation. a California-based company that had developed additive gas pedals for malignant neoplastic disease therapy and computerized radiation therapy be aftering systems. Although the SHM merchandise line needed significant farther development. the hope was that associating such systems to the CT scanner would allow a synchronised location and intervention of malignant neoplastic disease. Six months subsequently EMI paid ?6. 5 million to get an extra 60 per centum of Nuclear Enterprises Ltd. an Edinburgh-based provider of ultrasound equipment. In the 1976 one-year study. Sir John Read. now EMI’s president. reaffirmed his support for Dr Powell’s scheme: We have every ground to believe that this new grouping of scientific and technological resources will turn out of national benefit in procuring a turning portion of worldwide markets for high-technology products†¦ Future ProspectsAt the stopping point of 1976. EMI’s medical electronics concern was transcending all outlooks. In merely three old ages. gross revenues of electronics merchandises had risen from ?84 million to ?207 million ; a big portion of this addition was due to the scanner. Even more impressive. net incomes of the electronics line had risen from ?5. 2 million in 1972/73 to ?26. 4 million in 1975/76. leaping from 16 to 40 per centum of the corporate sum. Rather than dwindling. involvement in scanners seemed to be increasing. Although the company had sold around 450 scanners over the past three old ages ( over 300 in the US entirely ) . its order backlog was estimated to be 300 units. At the December 1976 RSNA meeting. 120 of the 280 documents presented were related to CT scanning. As he reviewed the medical electronics concern he had built. Dr Powell was by and large pleased with the manner in which the company had met the challenges of being a innovator in a new industry section. However. there were several developments that he felt would necessitate considerable attending over the following few old ages. First. Powell felt that competitory activity would go on to show a challenge ; second. some alterations in the US regulative environment concerned him ; and eventually. he was cognizant that the recent organisation alterations had created some strains. competitory jobsBy the terminal of 1976. EMI had delivered 450 of the 650-odd scanners installed worldwide. yet its market portion had dropped to 56 per centum in 1975/76 ( 198 of 352 scanners sold that June-to-June period were EMI’s ) . The company gained some solace from the fact that despite their premium pricing scheme and their bringing jobs. they had conceded less than half the entire market to the combined competitory field. They besides felt some sense of security in the 300 orders they held expecting bringing. Nonetheless. Sir John Read was clearly concerned: [ We are good cognizant of the developing competition. Our research plan is being to the full sustained to guarantee our continued leadership†¦ In mid-1976. the company announced its purpose â€Å"to protect its innovations and asseverate its patent strength. † and later filed suit against Ohio Nuclear claiming patent violation. However. at the same clip. EMI issued a statement proclaiming that â€Å"it was the company’s want to do its pioneering scanner patents available to all under suited licensing agreements. † At the one-year RSNA meeting in December 1976. 16 rivals exhibited scanners. The year’s new entrants ( including CGR. the Gallic X-ray giant ; Hitachi from Japan ; and G. D. Searle. the US drug and infirmary equipment company ) were non yet doing bringings. nevertheless. The industry’s possible production capacity was now estimated to be over 900 units yearly. GE’s much-publicized entry was already six months behind their proclaimed bringing day of the month. but it was strongly rumored that production cargos of GE’s third-generation scanner were approximately to ge t down. EMI Medical Inc. awaited that event with some trepidation. ( A sum-up of major rivals and their state of affairss as of 1976 is presented in table 10. 2. ) Regulatory jobsBy mid-1976 there were indicants that authorities might seek to exercise a tighter control over hospital disbursement in general. and purchase of CT scanners in peculiar. The quickly intensifying cost of health care had been a political issue for old ages. and the National Health Planning and Resources Development Act of 1974 needed provinces to command the development of dearly-won or unneeded wellness services through a mechanism known as the Certificate of Need ( CON ) process. If they wished to measure up for Medicare or Medicaid reimbursements. health care installations were required to subject certification to their state’s section of wellness to warrant major capital outgos ( typically in surplus of $ 100. 000 ) . Before 1976. the CON processs had by and large been simply an administrative hindrance to the procedure of selling a scanner. detaining but non forestalling the mandate of financess. However. by 1976. the cost of medical attention represented 8 per centum of the gross national merchandise and Jimmy Carter made control of the â€Å"skyrocketing costs of healthcare† a major run issue. One of the most often cited illustrations of waste was the proliferation of CT scanners. It was argued that this $ 500. 000 device had become a symbol of prestigiousness and edification in the medical community. so that every establishment wanted its ain scanner. even if a adjacent installation had one that was grossly underutilized. In response to heightened public consciousness of the issue. five provinces declared a moratorium on the purchase of new scanners. including California. which had accounted for over 20 per centum of entire US scanner arrangements to day of the month. In November. Jimmy Carter was elected president. organisational jobs Possibly most troublesome to Dr Powell were the organisational jobs. Tensions within the EMI organisation had been developing for some clip. focus oning on the issues of fabrication and merchandise design. Directors in the US company felt that they had small control over fabrication agendas and small input into merchandise design. despite the fact that they were responsible for 80 per centum of corporate scanner gross revenues. In their position. the company’s current market place was being eroded by the declining fabrication bringing public presentation from the UK. while its longer-term chances were threatened by the competitory challenges to EMI’s technological leading. Although the Northbrook works had been completed in late 1976. United states directors were still non satisfied they had the necessary control over production. Arguing that the quality of subassemblies and constituents shipped from the UK was deteriorating and bringing promises were going even more undependable. they began look intoing surrogate supply beginnings in the US. UK-based fabrication directors felt that much of the duty for backlogs lay with the merchandise applied scientists and the gross revenues organisations. Their undependable gross revenues prognosiss and invariably altering design specifications had badly disrupted production agendas. The worst constrictions involved outside providers and subcontractors that were unable to pitch up and down overnight. Complete systems could be held up for hebdomads or months expecting a individual simple constituent. As the Northbrook works became progressively independent. US directors sensed that the UK workss felt less duty for them. In tight supply state of affairss they felt there was a inclination to transport to European or other export clients foremost. Some United states directors besides believed that constituents were progressively shipped from UK workss without the same stiff concluding cheques they usually received. The premise was that the US could make their ain QC checking. it was asserted. Both these averments were strongly denied by the English group. Nonetheless. Bob Hagglund shortly began pressing Dr Powell to allow EMI Medical Inc. become a more independent fabrication operation instead than merely a concluding assembly works for UK constituents. This chance disturbed John Willsher. pull offing manager of EMI Medical Ltd. who argued that spliting fabrication operations could intend doubling overhead and distributing bing expertness excessively thin. Others felt that the â€Å"bootleg development† of alternate supply beginnings showed a discourtesy for the â€Å"center of excellence† construct. and could easy compromise the ability of Pantak ( X-ray engineering ) and SE Labs ( shows ) to stay at the head of engineering. Product development issues besides created some organisational tenseness. The US gross revenues organisation knew that GE’s impressive new third-generation â€Å"fan beam† scanner would shortly be ready for bringing. and found clients hesitant to perpetrate to EMI’s new CT 5005 until the GE merchandise came out. For months teletypewriters had been fluxing from Northbrook to EMI’s Central Research Laboratories inquiring if drastic decreases in scan clip might be possible torun into the GE menace. Meanwhile. scientists at CRL felt that US CT competition was developing into a specifications war based on the incorrect issue. scan clip. Shorter elapsed times meant less image blurring. but in the tradeoff between scan clip and image declaration. EMI applied scientists had preferred to concentrate on better-quality images. They felt that the 20-second scan offered by EMI scanners made practical sense since a patient could typically keep his breath that long while being diagnosed. CRL staff were researching some wholly new imaging constructs and hoped to hold a wholly new scanning engineering ready to market in three or four old ages. Dr Hounsfield had conducted experiments with the fan beam construct in the early 1970s and was disbelieving of its ability to bring forth good-quality images. To utilize sodium iodide sensors similar to those in bing scanners would be cost prohibitory in the big Numberss necessary to pick up a wide scan ; to utilize other stuffs such as xenon gas would take to quality and stableness jobs. in Hounsfield’s position. Since GE and others offering third-generation equipment had non yet delivered commercial machines. he felt small inducement to airt his staff to these countries already researched and rejected. There were many other demands on the clip and attending of Hounsfield and his staff. all of which seemed of import for the company. They were in changeless demand by technicians to cover with major jobs that arose that cipher else could work out. Gross saless people wanted him to speak to their largest and most esteemed clients. since a visit by Dr Hounsfield could frequently swing an of import sale. They were besides involved in internal preparation on all new merchandises. The scientific community wanted them to show documents and give talks. And progressively. Dr Hounsfield found himself in a public dealingss function as he accepted awards from all over the Earth. The impact was to greatly heighten EMI’s repute and to reenforce its image as the leader in the field. When it appeared that CRL was unwilling or unable to do the merchandise changes the US organisation felt it needed. Hagglund made the bold proposal that the freshly established research research labs in Northbrook take duty for developing a three- to five-second-scan â€Å"fan beam†-type scanner. Dr Powell agreed to analyze the suggestion. but was happening it hard to measure the comparative virtues of the US subsidiary’s positions and the CRL scientists’ sentiments. By year’s terminal. Dr Powell had still been unable to happen anybody to take charge of the worldwide medical electronics concern. By default. the chief decision-making forum became the Medical Group Review Committee ( MGRC ) . a group of cardinal line and staff directors which met. monthly at first. to assist set up and reexamine strategic determinations. Among the issues discussed by this commission were the fabrication and merchandise development determinations that had produced tensenesss between the US and UK directors. Powell had hoped that the MGRC would assist construct communications and consensus among his directors. but it shortly became apparent that this end was unrealistic. In the words of one director stopping point to the events: The job was there was no common regard between directors with similar duties. Medical Ltd was resentful of Medical Inc. ’s push for greater independency. and were non traveling to travel out of their manner to assist the Americans win. As the concern grew larger and more complex. Dr Powell’s ability to move both as corporate Chief executive officer and caput of the worldwide medical concern diminished. Increasingly. he was forced to trust on the MGRC to turn to runing jobs every bit good as strategic issues. The coordination job became so complex that. by early 1977. there were four subcommittees of the MGRC. each with representatives of the US and UK organisations. and each meeting monthly on one side of the Atlantic or the other. Committees included Manufacturing and Operations. Product Planning and Resources. Selling and Gross saless Programs. and Service and Spares. powell’s jobs As the new twelvemonth opened. Dr Powell reviewed EMI’s medical electronics concern. How good was it positioned? Where were the major menaces and chances? What were the cardinal issues he should cover with in 1977? Which should he undertake foremost. and how? These were the issues he turned over in his head as he prepared to observe down his programs for 1977. Assistant Professor Christopher A. Bartlett prepared this instance as a footing for category treatment instead than to exemplify either effectual or uneffective handling of an administrative state of affairs. Information was obtained from public beginnings and 3rd parties. Although employees of the capable company discussed with the research worker events referred to in the instance. they did non take part in the readying of the papers. The analysis. decisions. and sentiments stated do non needfully represent those of the company. its employees or agents. or employees or agents of its subordinates. Thorn EMI PLC. on its ain behalf and on behalf of all or any of its present or former subordinates. disclaims any duty for the affairs included or referred to in the survey.